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Senior Content Marketing Manager – d/f/m

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full-time

Posted on:

Location Type: Hybrid

Location: Amsterdam • Netherlands

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Job Level

Senior

About the role

  • You develop and execute market-specific content plans for UKI and BENELUX that establish Personio's point of view in HR, create demand, and drive regional growth goals.
  • You translate company strategy into market-specific messaging for UKI & BENELUX—reflecting local HR priorities, competitive context, and buying committee dynamics to ensure Personio resonates authentically in each region.
  • You create high-impact content across all channels—landing pages, social channels, ABM campaigns, video scripts, webinar content, and email campaigns—that positions Personio as a leader in HR technology and resonates with HR teams and business leaders. You also know how to create clear briefs and guide creation projects, executed by other teams.
  • You’re a marketer that understands how different marketing channels work together that creates a true demand-gen engine and the role content plays across the entire customer life-cycle.
  • You build a credible local presence on LinkedIn and in HR communities, creating region-specific content that sparks conversation, supports events and roundtables, and strengthens Personio's reputation and engagement in UKI & BENELUX.
  • You go beyond ‘text book’ translation to craft content that reflects local work culture, HR challenges, and buying behaviours, ensuring resonance with Dutch-speaking BENELUX and English-speaking UKI audiences. You know how to get underneath the skin of the customer to understand where they hangout and how they consume information.
  • You work closely with other teams like Performance marketing, Brand, and Regional Marketing teams to co-develop compelling campaign narratives, run continuous experiments, and refine content to improve conversion and ROI.
  • You leverage AI for research, outlining, first drafts, repurposing, and localisation support, while ensuring human review, factual accuracy, and consistent brand voice across markets to safely increase content velocity without compromising quality.
  • You partner with Performance and Regional Marketing to define success metrics per asset type (e.g., engagement, conversion, influenced pipeline) and run a continuous optimisation loop informed by analytics and feedback.

Requirements

  • You bring 5+ years of content marketing experience in B2B SaaS (preferably HR tech, fintech, or business software).
  • You are a native Dutch or native English speaker (fluency in both is a plus) with outstanding writing skills and can create compelling content tailored for both the Benelux and UKI markets.
  • You can develop a content roadmap informed by customer insights and business goals, then leverage AI workflows and tools to scale content creation velocity while maintaining quality and personalisation across markets.
  • You have proven ability to write and produce personalised content across web, email, paid media, social (especially LinkedIn), video, events, and more, adapting style and format to audience and objective.
  • You love digging into customer research, campaign analytics, A/B test results, and feedback loops to understand what works and iterate fast.
  • You're experienced working with performance marketing, brand, sales, and Regional Marketing teams to align messaging and maximise impact across campaigns.
  • You thrive in fast-paced, ambiguous environments, prioritise ruthlessly, take ownership, and ship work that moves the needle at scale.
  • You can manage multiple content projects, stakeholders, and deadlines across two regions without compromising quality or speed.
Benefits
  • Receive a competitive reward package – reevaluated each year – that includes salary, benefits, and pre-IPO equity
  • Enjoy 28 days of paid vacation, plus an additional day after 2 and 4 years
  • Make an impact on the environment and society with 1 (fully paid) Impact Day
  • Receive generous family leave, child support, mental health support, and sabbatical opportunities
  • We enjoy gathering for meals, cultural initiatives, and events like local Summer Sessions and year-end celebrations. There's also healthy snacks, drinks, and a weekly catered lunch
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content marketingB2B SaaScopywritingcontent roadmap developmentA/B testingcampaign analyticspersonalised content productionlocalisationAI workflowscontent creation
Soft Skills
outstanding writing skillscustomer researchprioritisationownershipadaptabilitycollaborationcommunicationproject managementanalytical thinkingcreativity