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External Communications Lead

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full-time

Posted on:

Location Type: Hybrid

Location: Munich • 🇩🇪 Germany

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Job Level

Senior

About the role

  • You will develop and own Personio's external communications strategy and narrative across priority markets.
  • You will build and nurture relationships with key journalists and media outlets, pitching impactful stories and distributing press releases to drive positive coverage and share of voice.
  • You will monitor public sentiment and lead crisis communications for sensitive or negative coverage, protecting Personio's reputation and providing guidance and aircover to the whole company.
  • You will establish platforms and opportunities for executive visibility, positioning Personio's leadership team, including our CEO, as credible voices on industry topics.
  • You will partner with marketing and content teams to amplify content, campaigns, and launches with PR initiatives that drive brand growth and support demand generation goals.
  • You will lead and develop a small communications team as well as manage external agency relationships to deliver on your comms objective.

Requirements

  • 8+ years of relevant experience in communications for startups and scale-ups, with fluency in both German and English.
  • Exceptional Writing: You are recognized by your peers as a truly exceptional writer with a particular knack for making topics interesting and memorable in both German and English.
  • Entrepreneurial Execution: You are a go-getter who moves with urgency and has a proven track record of getting things done, driving impact and delivering results in fast-paced, high-growth environments.
  • Media Relations & Networks: You are well networked with media outlets and influencers in Germany, with established relationships that enable you to secure positive coverage and manage media engagement effectively.
  • Executive Stakeholder Management: You are comfortable working with executives and senior stakeholders, with the ability to manage sensitive information discreetly and elevate their thought leadership presence.
  • Cross-functional Collaboration: You have experience collaborating effectively with product teams, partnership leads, marketing colleagues, and other functions to align communications with business goals.
  • Crisis Management: You have hands-on experience leading crisis communications and reputation management, responding swiftly to protect brand reputation while maintaining composure under pressure.
Benefits
  • Receive a competitive reward package – reevaluated each year – that includes salary, benefits, and pre-IPO equity
  • Enjoy 28 days of paid vacation, plus an additional day after 2 and 4 years
  • Make an impact on the environment and society with 1 (fully paid) Impact Day
  • Receive generous family leave, child support, mental health support, and sabbatical opportunities
  • We enjoy gathering for meals, cultural initiatives, and events like local Summer Sessions and year-end celebrations. There's also healthy snacks, drinks, and a weekly catered lunch

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
communications strategymedia relationscrisis communicationsexecutive visibilitycontent amplificationpress release distributionpublic sentiment monitoringrelationship buildingwritingbilingual (German and English)
Soft skills
entrepreneurial executioncollaborationstakeholder managementnetworkingdiscretioncomposure under pressureleadershipimpact-drivencreativityadaptability