Digital Marketing Specialist

UMS

Digital Marketing Specialist at the University of Maine optimizing digital marketing for student recruitment and campaigns. Managing paid media and collaborating with academic units and marketers.

Posted 5/27/2026full-timeOrono • Maine • 🇺🇸 United StatesMid-LevelSenior💰 $56,000 - $64,000 per yearWebsite

About the role

Key responsibilities & impact

supports the execution and optimization of the University of Maine’s digital marketing efforts for student recruitment and institutional marketing campaigns
responsible for managing paid media, improving campaign performance, and ensuring that digital marketing efforts effectively reach and convert target audiences
serves as a central resource for digital marketing execution, working in close partnership with Enrollment Management, academic units, and program-level marketers
collaborates with colleagues supporting graduate and online initiatives to align strategy and execution
may lead select campaigns in these areas as needed

Requirements

What you’ll need

Bachelor’s degree in Marketing or a related field.
3–5 years of experience in digital marketing, paid media, or performance marketing.
Experience managing paid advertising campaigns across platforms such as Google Ads and Meta.
Strong understanding of conversion optimization, A/B testing, and campaign performance analysis.
Familiarity with digital analytics tools (e.g., Google Analytics) and attribution models.
Strong analytical skills and ability to translate data into actionable insights.
Ability to manage multiple campaigns and priorities in a fast-paced environment.
Strong communication and collaboration skills, particularly in decentralized organizations.
Experience working with CRM systems (e.g., Salesforce, TargetX, or similar)
Experience with data visualization tools such as PowerBI or Looker Studio
Experience with tracking tools such as Google Tag Manager

Benefits

Comp & perks

tuition benefits (employee and dependent)
comprehensive insurance coverage including medical, dental, vision, life insurance, and short and long term disability
retirement plan options

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingpaid mediaperformance marketingconversion optimizationA/B testingcampaign performance analysisdata visualizationtracking toolsanalytics

Soft Skills

analytical skillscommunication skillscollaboration skillsability to manage multiple campaignsability to work in fast-paced environment