Direct Marketing Manager

Uline

Direct Marketing Manager at Uline driving customer acquisition and retention strategies. Overseeing marketing programs and managing a team to optimize campaign performance.

Posted 6/19/2026full-timePleasant Prairie • Illinois, Wisconsin • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Lead customer and prospect marketing programs that drive acquisition, retention and growth.
Manage and develop a team of Marketing Associates, guiding high-volume campaign execution, including targeting, segmentation, approvals and performance tracking.
Own customer file performance and segmentation strategy, translating data into actionable marketing insights.
Partner with the Creative, Merchandising, Purchasing, eCommerce and Sales teams to align campaigns with brand guidelines and business priorities.
Translate campaign performance and customer behavior into opportunities to improve targeting, engagement and ROI.

Requirements

What you’ll need

Bachelor’s degree.
Major in Marketing, Advertising, Business or related field preferred.
5+ years of experience in Direct Marketing or Database Marketing.
Experience in B2B is a plus.
Proficient in Microsoft Office and analytical software, including SAS.

Benefits

Comp & perks

Complete health insurance coverage and 401(k) with 6% employer match that starts day one !
Multiple bonus programs.
Paid holidays and generous paid time off.
Tuition Assistance Program that covers professional continuing education.
On-site café and first-class fitness center with complimentary personal trainers.
Over four miles of beautifully maintained walking trails.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Direct MarketingDatabase MarketingCampaign ExecutionTargetingSegmentationPerformance TrackingData AnalysisCustomer InsightsB2B MarketingROI Improvement

Soft Skills

LeadershipTeam ManagementCollaborationCommunicationStrategic ThinkingProblem SolvingAnalytical ThinkingCreativityAdaptabilityCustomer Focus