UKTV

General Manager, Marketing

UKTV

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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About the role

  • Extensive experience in creating & implementing a long-term vision & strategy, linked to business goals
  • Extensive experience of leading a high performing department/team, providing them with clear strategic vision and setting stretching and motivating goals which deliver against company objectives
  • Proven expertise in scaling B2C companies in fast-growing digital industries
  • Experience of driving an audience centric marketing approach, built on use of data and analytics
  • Demonstrated ability to link marketing activity to financial outcomes
  • Proven expertise at stakeholder management and influence across both peers and senior board level, driving business-wide initiatives
  • Experience of creating enhanced Customer Engagement and Performance Marketing Programmes, which drive customer acquisition, retention, and lifetime value, striking a balance between short & long term
  • In depth experience of applying research and data insights to develop strategy to maximize ROI
  • Demonstrable track record of driving creative excellence and raising the bar on creative standards
  • Experience in leading cross-functional teams
  • Experience leading organisational change within marketing functions, including upskilling teams, driving innovation & transformation and evolving structures.
  • Track record of horizon scanning and adapting marketing strategy to emerging trends and technologies, including AI
  • Deep understanding of the media, entertainment, or streaming landscape or a similarly fast-evolving consumer sector
  • A natural leader with strong strategic ability & vision. You’ll set the direction & drive performance of the team.
  • Strong analytical mindset, with the ability to translate data into actionable marketing insights
  • Exceptional communication skills, track record of delivering board papers & presentations, leaning into rigorous debate.
  • Someone who can drive change and constantly adapt to evolving & uncertain business / market dynamics.
  • Strong stakeholder management and communication skills, with the ability to influence across functions
  • A fan of television & content

Requirements

  • Extensive experience in creating & implementing a long-term vision & strategy, linked to business goals
  • Extensive experience of leading a high performing department/team, providing them with clear strategic vision and setting stretching and motivating goals which deliver against company objectives
  • Proven expertise in scaling B2C companies in fast-growing digital industries
  • Experience of driving an audience centric marketing approach, built on use of data and analytics
  • Demonstrated ability to link marketing activity to financial outcomes
  • Proven expertise at stakeholder management and influence across both peers and senior board level, driving business-wide initiatives
  • Experience of creating enhanced Customer Engagement and Performance Marketing Programmes, which drive customer acquisition, retention, and lifetime value, striking a balance between short & long term
  • In depth experience of applying research and data insights to develop strategy to maximize ROI
  • Demonstrable track record of driving creative excellence and raising the bar on creative standards
  • Experience in leading cross-functional teams
  • Experience leading organisational change within marketing functions, including upskilling teams, driving innovation & transformation and evolving structures.
  • Track record of horizon scanning and adapting marketing strategy to emerging trends and technologies, including AI
  • Deep understanding of the media, entertainment, or streaming landscape or a similarly fast-evolving consumer sector
  • A natural leader with strong strategic ability & vision. You’ll set the direction & drive performance of the team.
  • Strong analytical mindset, with the ability to translate data into actionable marketing insights
  • Exceptional communication skills, track record of delivering board papers & presentations, leaning into rigorous debate.
  • Someone who can drive change and constantly adapt to evolving & uncertain business / market dynamics.
  • Strong stakeholder management and communication skills, with the ability to influence across functions
  • A fan of television & content
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data analyticscustomer engagementperformance marketingROI maximizationcreative excellenceaudience centric marketingorganisational changeinnovationstrategic visionhorizon scanning
Soft Skills
leadershipstakeholder managementcommunicationanalytical mindsetstrategic abilityinfluenceadaptabilityteam motivationcreative standardsdebate