Performance Marketing

• Own Ukio’s paid media strategy across all markets (search, social, display, retargeting, programmatic).
• Manage the relationship and day-to-day coordination with our performance agency, ensuring optimal channel mix, media planning, execution, and delivery.
• Define KPIs, budget pacing, forecasts, and continuously optimize for CAC, ROAS, LTV, and lead quality.
• Build quarterly strategic plans and testing roadmaps to drive growth and identify new opportunities.
• Monitor campaign performance, analyze results, and present insights and recommendations to leadership.
• Work with Product, Analytics, and Engineering to ensure accurate tracking, attribution, and reporting across platforms (GTM, GA4, CRM, dashboards, etc.).
• Set up frameworks for experimentation, A/B testing, and performance measurement.
• Translate data into actionable insights for acquisition, retention, and revenue growth.
• Run PR initiatives, press announcements, and media outreach to reinforce Ukio’s position in the market.
• Support the planning and activation of brand events, partnerships, and local collaborations in each city.
• Ensure a strong alignment between paid efforts and brand storytelling.

Performance Marketing Manager

Paid Media Specialist

Senior Paid Media Specialist

Paid Media Specialist

Paid Media Specialist