UKG

Senior Marketing and Brand Strategist

UKG

full-time

Posted on:

Location Type: Hybrid

Location: Saint Paul • Minnesota • United States

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Salary

💰 $55,000 - $63,000 per year

Job Level

Senior

About the role

  • Develop engaging marketing content for a variety of channels (print, web, advertising, etc.)
  • Oversee the execution of large-scale advertising campaigns across the five-state region
  • Infuse Planned Parenthood’s brand voice throughout
  • Tailor messaging to ensure it resonates with its intended audience -- particularly marginalized communities that are at higher risk of experiencing health care inequities.
  • Manage day-to-day operations with outside vendors to ensure effective, accurate, and timely campaign deployment.
  • Independently manage assigned budgets, as well as departmental invoicing, across multiple, complex revenue streams.
  • Coordinate sponsorships, maintain related marketing resources, reporting, internal marketing communications, general website support, and other related duties as assigned.

Requirements

  • At least five years of experience in Marketing, Communications, or a closely related field.
  • At least three years of professional experience with:
  • Media planning/buying
  • Digital advertising reporting and optimization
  • Adhering to strict brand and campaign guidelines
  • Managing budgets
  • Exceptional written and verbal communications skills with strong visual acuity.
  • Willing to appear in and work with volunteers to produce TikTok content.
  • Confidence in making independent decisions and advising groups on best practices.
  • Experience designing in Canva
Benefits
  • Medical, Dental & Vision Insurance with equity-based premium tiers
  • NICE HEALTHCARE. A free, virtual primary care for entire household (in-home available for qualifying locations)
  • Services include: 80 free labs, free x-rays, and physical tests, live, virtual physical therapy, 550+ free medications and more!
  • HealthiestYou – Virtual Care for employees outside of NICE Healthcare’s network. (ND and SD)
  • Proximal Health – Helps members access high quality, cost-effective, providers for certain services and offers $1,500 tax free benefit when members choose a designated provider for eligible services
  • Employee Assistance Program
  • Continued Education Reimbursement: up to $500 per year & 2 paid CEU days.
  • Flex Spending Account
  • Life Insurance
  • Eligibility for Federal Student Loan Forgiveness
  • Paid time off: PTO starting at .05769 accrual rate per hour worked.
  • 8 hours volunteer paid time off annually.
  • 8 paid federal holidays & 2 paid floating holidays.
  • Retirement: 403(b) with employer match, 50% for the first 6% deferred
  • 8 weeks Paid Parental Leave
  • Pet Insurance
  • Bereavement Leave
  • Earned Extended Leave
  • Free subscription to Headspace App
  • Time off to vote.
  • Employee discounts for electronics, appliances, hotels, gift cards, apparel, cars, fitness memberships, groceries, and at Office Depot, Verizon, AT&T, Dell & more.
  • Start date flexibility.
  • Travel reimbursement.
  • Technology provided for role.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
media planningmedia buyingdigital advertising reportingadvertising optimizationbudget managementcontent developmentcampaign executionvisual design
Soft Skills
written communicationverbal communicationvisual acuityindependent decision makingadvising best practicescollaboration with volunteers