Director, Strategic Partner Marketing

UiPath

. Define the partner marketing strategy and narrative that positions UiPath and its ecosystem at the forefront of business orchestration and automation .

Posted 6/10/2026full-timeNew York City • 🇺🇸 United StatesLead💰 $200,000 - $225,000 per yearWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Define the partner marketing strategy and narrative that positions UiPath and its ecosystem at the forefront of business orchestration and automation
Turn customer success into market momentum by identifying, developing, and amplifying partner-driven customer stories
Lead integrated partner marketing programs across campaigns, thought leadership, events, sponsorships, awards, and co-marketing initiatives
Scale an AI-powered content and communications engine that produces multi-channel content
Drive strategic partner engagement and co-investment, building executive relationships with priority partners
Lead flagship partner events and ecosystem activation
Own the annual Partner Awards program celebrating agentic AI innovation, customer success, and vertical transformation
Build and lead a high-performing, AI-augmented team and operating model

Requirements

What you’ll need

8–10+ years in partner, channel, or alliance marketing within enterprise software (SaaS, cloud, AI, automation, or data)
A track record of building a partner narrative and content engine that drives ecosystem visibility and partner-influenced pipeline.
Depth in co-marketing, MDF strategy, and partner programs such as awards, certifications, and specialization frameworks.
Strong storytelling and content judgment—you can shape narrative and raise the bar on creative output.
Hands-on fluency with AI tools and the appetite to build a lean, AI-augmented operating model.
Proven cross-functional orchestration across sales, demand gen, product, and product marketing, balancing global strategy with regional execution.
People leadership experience and excellent executive communication with both partners and internal stakeholders.
Bonus: experience in the AI / automation / agentic software category and existing relationships with major GSIs or hyperscaler partner organizations.

Benefits

Comp & perks

Offers Equity
Offers Commission

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

partner marketingchannel marketingalliance marketingco-marketingMDF strategycontent enginestorytellingAI toolscross-functional orchestrationexecutive communication

Soft Skills

leadershipstrategic engagementrelationship buildingcreative outputnarrative shapingteam buildingcommunicationcollaborationorganizational skillsproblem-solving