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UiPath

Senior Marketing Manager, Public Sector

UiPath

. Own and drive the marketing strategy for UiPath’s public sector segment .

Posted 5/22/2026full-timeRemote • Florida, Maryland, Texas, Virginia • 🇺🇸 United StatesSenior💰 $150,000 - $185,000 per yearWebsite

About the role

Key responsibilities & impact
  • Own and drive the marketing strategy for UiPath’s public sector segment
  • Lead demand generation programs designed to build awareness
  • Plan and execute integrated campaigns targeting public sector decision-makers
  • Develop positioning and messaging for government audiences
  • Partner with sales and alliances on co-marketing campaigns
  • Drive high-impact events and sponsorships
  • Collaborate cross-functionally with product marketing and PR
  • Measure and report on campaign performance and ROI
  • Stay ahead of industry trends in government digital transformation

Requirements

What you’ll need
  • 7–10 years of B2B marketing experience
  • At least 3+ years in public sector marketing (federal is a must)
  • 2+ years working for a tech/software company
  • Proven success in designing and executing integrated marketing campaigns
  • Deep understanding of the public sector buying cycle, procurement processes, and compliance considerations
  • Experience with digital marketing channels
  • Strong written and verbal communication and storytelling skills
  • Analytical mindset with the ability to interpret data and measure performance
  • Collaborative team player in a fast-paced, global, high-growth environment
  • Experience with marketing tools and platforms (Salesforce, Marketo, 6 Sense etc.)
  • Utilization of AI tools in Marketing campaigns

Benefits

Comp & perks
  • Offers Equity
  • $20 Bonus

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingpublic sector marketingintegrated marketing campaignsdigital marketingdata analysiscampaign performance measurementROI measurementstorytelling
Soft Skills
strong communicationcollaborationanalytical mindsetteam playeradaptability