Senior Marketing Manager, Public Sector

UiPath

Marketing Manager leading public sector marketing strategy at UiPath. Executing campaigns and collaborating with sales to drive B2B demand generation and pipeline growth.

Posted 5/22/2026full-timeRemote • Florida, Maryland, Texas, Virginia • 🇺🇸 United StatesSenior💰 $150,000 - $185,000 per yearWebsite

About the role

Key responsibilities & impact

Own and drive the marketing strategy for UiPath’s public sector segment
Lead demand generation programs designed to build awareness
Plan and execute integrated campaigns targeting public sector decision-makers
Develop positioning and messaging for government audiences
Partner with sales and alliances on co-marketing campaigns
Drive high-impact events and sponsorships
Collaborate cross-functionally with product marketing and PR
Measure and report on campaign performance and ROI
Stay ahead of industry trends in government digital transformation

Requirements

What you’ll need

7–10 years of B2B marketing experience
At least 3+ years in public sector marketing (federal is a must)
2+ years working for a tech/software company
Proven success in designing and executing integrated marketing campaigns
Deep understanding of the public sector buying cycle, procurement processes, and compliance considerations
Experience with digital marketing channels
Strong written and verbal communication and storytelling skills
Analytical mindset with the ability to interpret data and measure performance
Collaborative team player in a fast-paced, global, high-growth environment
Experience with marketing tools and platforms (Salesforce, Marketo, 6 Sense etc.)
Utilization of AI tools in Marketing campaigns

Benefits

Comp & perks

Offers Equity
$20 Bonus

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B marketingpublic sector marketingintegrated marketing campaignsdigital marketingdata analysiscampaign performance measurementROI measurementstorytelling

Soft Skills

strong communicationcollaborationanalytical mindsetteam playeradaptability