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Tech Stack
Tools & technologiesGo
About the role
Key responsibilities & impact- Lead end-to-end development and execution of global enablement programs—from scoping and planning to field rollout and impact/success measurement and reporting
- Build playbooks and supporting assets that package positioning, talk tracks, call guides, discovery questions, objection handling, and follow-up motions
- Ensure the execution of the assigned enablement programs is aligned with Go-To-Market priorities (e.g., product launches, industry focus, competitive wins, quarterly initiatives)
- Partner with Product Marketing to translate product/solution messaging into actionable field enablement
- Collaborate with Professional Services, Partner, Customer Success and Sales Enablement teams to integrate leading practices on how to best deploy the in-focus products/solutions and accelerate value realized by Customers
- Work with Sales Leaders to validate the enablement programs’ relevance, usability, and alignment with pipeline priorities
- Coordinate with Regional Enablement to localize and drive adoption of enablement programs in AMER and International markets
- Ensure the financial (and non-financial) impact of the programs is tracked - and supported by the right data and tooling
- Activate the managed programs through live enablement, async learning, and communications
- Establish consistent feedback loops with sales reps and other key stakeholders to improve the programs
- Adapt the managed programs regularly to reflect market changes, new product features, and competitive dynamics.
- Define the right KPIs for tracking adoption, engagement, and impact for each of the assigned programs
- Use data to refine the programs’ structure, delivery methods, and timing to maximize field effectiveness
Requirements
What you’ll need- 5+ years in enablement, sales operations, or a GTM-focused role (e.g., sales, sales enablement, product marketing)
- Consulting experience is a plus
- Strong understanding of B2B sales cycles and go-to-market motions
- Proven experience building or delivering enablement programs and/or sales playbooks
- Ability to translate complex solutions into simple, field-ready guidance
- Strong communication, storytelling, and facilitation skills
- Experience with enablement platforms (e.g., HighSpot) and CRM systems (Salesforce preferred).
Benefits
Comp & perks- Competitive salary
- Flexible working hours
- Professional development opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
enablement programssales playbooksB2B sales cyclesgo-to-market motionsKPI trackingdata analysisprogram executionimpact measurementfield enablementconsulting
Soft Skills
communicationstorytellingfacilitationcollaborationadaptabilityfeedback managementstrategic planningproblem-solvingstakeholder engagementusability validation
