Product Marketing

• Draft, update, and version industry narratives (claims, underwriting, distribution, servicing/contact center) for commercial buyers.
• Produce sales-ready assets: one-pagers, talk tracks, discovery guides, competitive notes, case briefs, and slideware.
• Create light value framing (problem statements, outcomes, simple ROI angles) tailored to mid-market decision criteria.
• Maintain a content backlog and release cadence (e.g., monthly refresh) and retire stale materials.
• Package how-to-sell kits by use case (key personas, pains, triggers, proof points, FAQs, objections).
• Run short enablement sessions (15–30 min) for AEs/SEs/CSMs/Partners; capture feedback and iterate.
• Track asset adoption and outcomes (views, downloads, deal usage) and improve based on real seller input.
• Keep assets discoverable (naming, tagging, and placement in Highspot).
• Build partner messaging kits for priority GSIs/SIs/ISVs: aligned value props, example architectures, customer stories.
• Collect and sanitize partner-deployed use cases; circulate “what good looks like” back to the field.
• Support joint pursuits with concise messaging inserts, slides, and one-page briefs.
• Draft basic launch kits (positioning, FAQs, demo storyboard, internal overview deck, Highspot.
• Track adoption signals (enablement attendance, demo requests, deal mentions) and feed insights to Product and Sales.
• Join discovery/qualification calls; capture objectives, pains, stakeholders, and success criteria.
• Align AEs/SEs on demo storyboards and proof points.

Banking Go-to-Market Associate

Senior Director, Product Marketing

GTM Strategy Lead, Loans

Go-To-Market Engineer

Product Marketing Associate

Product Marketer – Mid-Senior