CRM Marketing Manager
Udemy
full-time
Posted on:
Location Type: Hybrid
Location: Chennai • 🇮🇳 India
Visit company websiteJob Level
SeniorLead
Tech Stack
CloudJavaScript
About the role
- Develop and maintain effective and positive working relationships with stakeholders and team members
- Gather and document requirements, understand campaign flows logic, apply/build attributes and events, and define timelines as per SLAs
- Define audience segments in Hightouch models and set up audiences, attributes, and event triggers for personalized email campaigns
- Implement marketing programs across channels (Email, Push Notification, In App Messaging, Webhook, WhatsApp)
- Build dynamic, mobile-responsive emails/content blocks from scratch using HTML5 and CSS3
- Implement Liquid/JavaScript to create targeted and relevant personalization in emails
- Monitor email programs to ensure deliverability to a global customer base
- Contribute to project management of email campaigns in Asana
- Contribute to lifecycle, promotions, and trigger-based programs
- Utilize Validity to proof email campaigns for correct design and device rendering
- Troubleshoot issues or errors pre- or post-launch and monitor campaign performance
- Collaborate with Brand, Product, Engineering, and Data Science to improve automation and personalization
- Monitor trends, analyze data, optimize marketing campaigns, and identify process improvement opportunities
Requirements
- 8+ years of technical email marketing experience
- Subject Matter Expert in leading Marketing Automation Tools (Braze, Adobe Campaign, Marketo, Adobe Experience Cloud or similar)
- Solid experience in HTML5 and CSS3 and ability to build emails from scratch and troubleshoot coding bugs
- Solid understanding of cross-browser/platform issues, code solutions, and email best practices
- Familiarity with email marketing concepts, deployment, and implementation
- Experience defining audience segments in Hightouch models and setting up audiences, attributes, and event triggers
- Experience implementing cross-channel campaigns (Email, Push Notification, In App Messaging, Webhook, WhatsApp)
- Experience implementing Liquid and JavaScript for email personalization
- Extensive experience QA’ing content, audience, and automation
- Ability to monitor post-launch campaign success, escalate and resolve issues
- Knowledge of email best practices, A/B testing, and CAN-SPAM laws
- Experience using email optimization/proofing tools (e.g., Validity)
- Experience with Asana or similar project management tools
- Exceptional attention to detail and ability to work in a fast-paced environment
- Drive to improve processes and increase operational efficiencies
- Team-oriented mindset and ability to work with cross-functional teams (Brand, Product, Engineering, Data Science)
Benefits
- Full access to Udemy courses
- Monthly UDay to invest in yourself
- Personal development budget to spend on learning
- Region-specific benefits (Australia Benefits, India Benefits, Ireland Benefits, Mexico Benefits, Turkiye Benefits, US Benefits)
- Benefits providing protection and care for you and your family (varies by region)
- Flexible work arrangement: in-office 3 days/week (Tuesday, Wednesday, Thursday) with flexibility on Mondays and Fridays
- Opportunities to experiment with AI and access to AI tools
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
HTML5CSS3LiquidJavaScriptemail marketingA/B testingemail optimizationcampaign performance monitoringaudience segmentationcross-channel marketing
Soft skills
attention to detailteam-orientedprocess improvementcommunicationcollaborationproblem-solvingproject managementanalytical thinkingadaptabilitystakeholder management