UCSF Division of Clinical Informatics and Digital Transformation (DoC-IT)

Chief Marketing Officer

• Serve on the Augusto Leadership Team, representing revenue growth through sales and partnerships while operating within the EOS framework.
• Collaborate with the CEO and leadership team to execute the company’s strategic direction.
• Lead the Growth Team, including Sales and Partnerships.
• Own the growth scorecard and key metrics (pipeline, close rate, customer acquisition cost, client lifetime value, etc.).
• Set and manage client ROI metrics consistent with Augusto’s mission of delivering $100 million in ROI for clients.
• Align all sales compensation models with revenue growth and margin goals, ensuring accountability to company targets.
• Create accountability structures that ensure ideas and initiatives from the leadership team translate into clear, measurable actions with defined owners and timelines.
• Work within the Augusto budgeting process and manage agreed-upon budgets, ensuring financial alignment with growth objectives.
• Start as a selling CGO - owning and closing high-value opportunities to establish a foundation for scalable growth.
• Over time, transition focus toward building and leading the sales team, emphasizing recruitment, coaching, and system development.
• Develop, coach, and scale a team of sales professionals to grow net-new and existing accounts.
• Oversee revenue generation, align sales rep comp with revenue and margin goals, and establish clear expectations for lead distribution from the CEO, CGO, partnerships, and marketing sources.
• Coach and hold sales team members accountable to performance metrics, ensuring that opportunities progress through the pipeline on schedule and our margin goals are met.
• Drive participation in key events, partnerships, and networks that generate high-value relationships.
• Partner with delivery and strategy teams to ensure seamless client transitions and strong retention.
• Manage marketing activities in alignment with the CEO’s strategic direction.
• Ensure marketing initiatives directly support sales pipeline growth and lead generation.
• Guide content marketing initiatives (LinkedIn, YouTube, website, case studies, press releases, etc.) that reinforce sales objectives.
• Oversee and be actively involved in the LinkedIn strategic direction, including the development of campaigns, messaging content, and ICP (Ideal Customer Profile) targeting to drive engagement and qualified opportunities.
• Be responsible for ICP targeting and go-to-market strategies designed to win business from key accounts and priority segments.
• Operate within EOS, running weekly Level 10 meetings with clear rocks, scorecards, and to-dos.
• Define and optimize growth playbooks, CRM practices, and reporting frameworks.
• Establish scalable processes for pipeline management, account-based marketing (ABM), and partner co-selling.
• Establish and operationalize the growth scorecard.
• Document and implement a clear sales playbook and pipeline process.
• Personally close 2–3 new client engagements or key renewals.
• Begin building the foundation for a scalable sales team - document hiring profiles, performance standards, and a training structure.
• Lead the team through the first EOS-driven growth quarter with measurable outcomes.

Chief Growth Officer, CGO