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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing with a focus on value-driven messaging, sales enablement, and effective communication. Proven ability to manage multiple product launches and drive product adoption in a B2B SaaS environment.
Highest-signal resume keywords
Product Marketing ExperienceValue-Driven MessagingSales EnablementProject ManagementB2B SaaS Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningProduct Launch ManagementSales Enablement DevelopmentContent CreationCustomer Needs Analysis
Soft Skills
Excellent Communication SkillsOrganizational SkillsAnalytical SkillsMultitasking AbilitySelf-Motivation
Industry Keywords
B2BSaaSAgile EnvironmentTechnology PartnersResellers
About the role
Key responsibilities & impact- Build product positioning and value-driven messaging
- Lead our product launches - multiple features, across multiple cross-functional stakeholders to ensure our launches are smooth, on time.
- Build and deliver sales enablement to our sales teams as well as to our (branded and white label) resellers
- Communicate and promote the value of the Uberall’s ecosystem (technology partners) to our prospects and customers helping us to drive pipeline and increase customer value.
- Product content creation: develop one pagers, product website pages, webinar presentations and product education materials to both direct customers and to our resellers’ network.
- Build and execute initiatives to drive product usage, adoption and upsell.
- Work with the head of Product Marketing to craft strong positioning and messaging, develop our use cases, refine our ICPs, buyer personas.
- Understand our customers, their needs, and how Uberall products meet those needs; be one conduit for the voice of the customer across the company.
- Work closely with product managers and solution consultants to deeply understand the products, its use cases and how they solve customer pain points.
- Maintain strong alignment with brand, content and growth marketing
Requirements
What you’ll need- 5+ years in product marketing
- Proficiency in value-driven messaging
- The aptitude for managing multiple product launches in a fast paced agile environment with tight deadlines and numerous stakeholders
- Experience in sales enablement, especially for resellers
- Excellent verbal and written communication skills
- Good project management, organizational and analytical skills
- Ability to multitask and prioritize in order to meet deadlines
- Ability to deal with ambiguity and execute with minimum guidance
- Comfortable working fully remote and independently
- Highly self-motivated
- B2B SaaS marketing experience preferred
- Bonus points if you have experience with resellers and technology partners
Benefits
Comp & perks- A mission with meaning and purpose
- A truly human culture
- Flexibility to fit your lifestyle
- A piece of the pie
- Emotional and intellectual connection
- Health and Wellness
- All-access pass
- Everyday growth
- Top-of-the-line tech
