UBEC - União Brasiliense de Educação e Cultura

Executive Coordinator, Communications and Marketing

UBEC - União Brasiliense de Educação e Cultura

full-time

Posted on:

Location Type: Hybrid

Location: Brasilia • 🇧🇷 Brazil

Visit company website
✨ AI Apply
Apply

Job Level

Junior

Tech Stack

Tableau

About the role

  • Coordinate the activities of the Communications and Marketing department, managing the team in conjunction with Management.
  • Monitor deliverables, define responsibilities and assignments, and structure the tactical operation of the department's processes and projects.
  • Be responsible for integrated communication and the care of Grupo UBEC's brand.
  • Manage the creation and implementation of strategic plans for institutional communication, marketing and press relations.
  • Develop and monitor strategies for internal and external communication channels.
  • Conduct research and analyses of the education market, monitoring trends and consumer behavior.
  • Be responsible for content management and channel matrix, as well as for the development and approval of advertising campaigns.
  • Manage the department budget, evaluate vendor proposals and approve estimates.
  • Monitor the implementation, performance and results of communication and marketing activities.

Requirements

  • Bachelor’s degree in Social Communication, Marketing or related fields + completed Postgraduate degree or MBA + technical development courses in areas related to the role.
  • Proficiency in digital marketing strategies (SEO, social media, inbound marketing, email marketing, Google Ads, etc.).
  • Knowledge of predictive data analysis, metrics and performance indicators (KPIs).
  • Experience with data analysis tools, CRM, marketing automation and content management platforms.
  • Knowledge of predictive analytics tools applied to marketing and communication campaigns.
  • Experience with data visualization tools (e.g., Tableau, Power BI).
  • Knowledge of institutional communication, organizational culture and branding.
  • Basic understanding of data protection legislation (LGPD) as applied to communication and marketing.
  • Ability to produce institutional copy, including use of inclusive language and accessible communication.
Benefits
  • PCCS (Career and Salary Plan) to support your growth 🚀
  • Transportation voucher (commute allowance)
  • Free parking
  • Bradesco medical and dental insurance
  • Oásis Program: psychological support and more
  • WellHub for your well-being
  • Life insurance
  • Tuition assistance: 75% at Universidade Católica or 50% at Colégio Católica
  • Extended maternity and paternity leave
  • SESC partnership
  • Day off to recharge
  • Payroll-deductible loan

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital marketing strategiesSEOsocial mediainbound marketingemail marketingGoogle Adspredictive data analysismetricsperformance indicatorsinstitutional copy production
Soft skills
team managementstrategic planningcommunicationresearch and analysisbudget managementvendor evaluationmonitoring performanceinclusive languageaccessible communication
Certifications
Bachelor’s degree in Social CommunicationBachelor’s degree in MarketingPostgraduate degreeMBAtechnical development courses