U.S. Bank

Director of Marketing Technology

U.S. Bank

full-time

Posted on:

Origin:  • 🇺🇸 United States • North Carolina, Ohio, Oregon

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Salary

💰 $149,515 - $175,900 per year

Job Level

Lead

About the role

  • Drive optimization of the marketing technology ecosystem within the technology organization
  • Execute comprehensive MarTech strategy and roadmaps aligned with business goals, client needs, and regulatory requirements
  • Partner to oversee the selection, integration, and optimization of platforms while building business cases to secure funding
  • Ensure MarTech solutions support Marketing and Digital requirements, such as omnichannel personalization, client segmentation, and lifecycle marketing initiatives
  • Marketing Operations & Governance: Enhance MarTech operational improvements, such as developer effectiveness and process improvements
  • Establish and maintain data governance standards to ensure compliance with financial regulations (e.g., FINRA, SEC, GDPR, CCPA)
  • Partner with compliance and legal teams to ensure all marketing technology and data practices meet industry standards
  • Cross-Functional Collaboration: Collaborate with the Marketing, Digital, and other Technology teams to drive alignment around the MarTech vision and capabilities
  • Be a key stakeholder in building a formal collaboration model across the enterprise for MarTech initiatives
  • Partner with colleagues within the Technology organization to drive operational enhancements
  • Foster a culture of innovation, agility, and continuous improvement within the Technology organization

Requirements

  • Bachelor's degree or equivalent work experience
  • Typically 10 or more years of experience, including leadership of large, complex programs/ initiatives with high impact
  • Ability to lead and connect Marketing Technology initiatives across Operational business areas
  • Technically proficient in change management strategies, building engagement or change management plans
  • Ability to influence leaders to create plans that increase adoption results to meet desired outcomes
  • Areas of expertise include relationship management, executive communication, strong problem-solving and conflict resolution
  • 15+ years of experience in marketing technology strategy and/or operations
  • Deep knowledge of MarTech platforms and systems (e.g., Salesforce, Adobe, Marketo, Power BI, etc.)
  • Strong understanding of regulations and compliance requirements related to marketing and data usage
  • Proven ability to lead digital transformation initiatives and manage complex MarTech ecosystems
  • Bachelor’s degree in Marketing, Business, Information Systems, or equivalent experience
  • Experience with AI/ML-driven personalization and predictive analytics
  • Experience within the financial services sector
  • MBA or relevant advanced degree