VP of Marketing
OVERJET
SaltStack
Director of Marketing Technology
U.S. Bank
full-time
Posted on:
Location: North Carolina, Ohio, Oregon • 🇺🇸 United States
Visit company websiteSalary
💰 $149,515 - $175,900 per year
Job Level
Lead
About the role
- Drive optimization of the marketing technology ecosystem within the technology organization
- Execute comprehensive MarTech strategy and roadmaps aligned with business goals, client needs, and regulatory requirements
- Partner to oversee the selection, integration, and optimization of platforms while building business cases to secure funding
- Ensure MarTech solutions support Marketing and Digital requirements, such as omnichannel personalization, client segmentation, and lifecycle marketing initiatives
- Marketing Operations & Governance: Enhance MarTech operational improvements, such as developer effectiveness and process improvements
- Establish and maintain data governance standards to ensure compliance with financial regulations (e.g., FINRA, SEC, GDPR, CCPA)
- Partner with compliance and legal teams to ensure all marketing technology and data practices meet industry standards
- Cross-Functional Collaboration: Collaborate with the Marketing, Digital, and other Technology teams to drive alignment around the MarTech vision and capabilities
- Be a key stakeholder in building a formal collaboration model across the enterprise for MarTech initiatives
- Partner with colleagues within the Technology organization to drive operational enhancements
- Foster a culture of innovation, agility, and continuous improvement within the Technology organization
Requirements
- Bachelor's degree or equivalent work experience
- Typically 10 or more years of experience, including leadership of large, complex programs/ initiatives with high impact
- Ability to lead and connect Marketing Technology initiatives across Operational business areas
- Technically proficient in change management strategies, building engagement or change management plans
- Ability to influence leaders to create plans that increase adoption results to meet desired outcomes
- Areas of expertise include relationship management, executive communication, strong problem-solving and conflict resolution
- 15+ years of experience in marketing technology strategy and/or operations
- Deep knowledge of MarTech platforms and systems (e.g., Salesforce, Adobe, Marketo, Power BI, etc.)
- Strong understanding of regulations and compliance requirements related to marketing and data usage
- Proven ability to lead digital transformation initiatives and manage complex MarTech ecosystems
- Bachelor’s degree in Marketing, Business, Information Systems, or equivalent experience
- Experience with AI/ML-driven personalization and predictive analytics
- Experience within the financial services sector
- MBA or relevant advanced degree
