U.S. Bank

Vice President – Head of SMB Marketing

U.S. Bank

full-time

Posted on:

Location Type: Office

Location: San Francisco • California • Colorado • United States

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Salary

💰 $170,255 - $200,300 per year

Job Level

Lead

About the role

  • Act as the strategic link between SMB customer needs, market insights, product, and go‑to‑market teams
  • Lead a team responsible for SMB product marketing and campaign strategy to drive adoption, pipeline, and revenue growth
  • Translate SMB buyer behavior, competitive dynamics, and vertical‑specific needs into actionable marketing and product recommendations
  • Lead ongoing market research, competitive analysis, and SMB voice‑of‑customer programs to identify segment needs, opportunities, and friction points
  • Build and maintain SMB buyer personas, pain‑point maps, and vertical‑specific use‑case frameworks
  • Use insights to shape product strategy, marketing narratives, demand planning, and vertical expansion priorities
  • Develop differentiated positioning and messaging for Elavon Business Solutions across priority SMB verticals (e.g., retail, restaurants, healthcare services, professional services)
  • Own messaging frameworks for sales, marketing, partners, and executives—ensuring consistency across Elavon.com, digital campaigns, events, and sales assets
  • Shape the product story across the full funnel, including acquisition, onboarding, activation, and retention
  • Own SMB go‑to‑market planning for new product launches and enhancements, including segment definition, value prop refinement, readiness criteria, pricing/packaging influence, and commercialization strategy
  • Build launch and scale‑up plans that support both Elavon.com digital channels and Direct Sales teams
  • Create and lead SMB‑focused acquisition strategies that drive qualified traffic, high‑quality lead capture, and conversion across channels (paid media, SEO, website pathways, email, content, and partner channels)
  • Collaborate with Digital Marketing, Analytics, and Sales Operations to define funnel KPIs, improve conversion performance, and maximize ROI
  • Develop integrated vertical campaigns that accelerate demand and pipeline contribution
  • Build sales enablement content—including playbooks, vertical narratives, product sheets, demos, competitive insights, and objection‑handling guides
  • Partner with Sales teams to support sell‑through of SMB solutions, including co‑marketing assets, vertical toolkits, partner‑ready messaging, and campaign activation resources
  • Enable sales teams with insights and tools that help them better position our value to SMB prospects and customers
  • Develop and execute SMB lifecycle programs that increase activation, deepen product usage, drive cross‑sell, and improve retention
  • Partner with Product, Customer Success, and Analytics to define lifecycle journeys that reduce churn and expand product penetration across the SMB base
  • Build data‑driven programs (email, SMS, in‑product, triggered workflows) that drive incremental portfolio and revenue growth
  • Monitor campaign performance, product adoption, funnel dynamics, and revenue outcomes across SMB channels
  • Deliver performance insights that refine marketing strategy, inform product roadmap decisions, and surface opportunities to accelerate growth—consistent with the performance feedback loop in the uploaded job description
  • Build SMB case studies, success stories, and advocacy programs that reinforce customer value and support sales effectiveness

Requirements

  • Bachelor’s degree or equivalent experience
  • 15+ years of experience in B2B or SMB marketing, including product marketing, lifecycle, growth, demand generation, or vertical marketing
  • Experience leading teams and cross-functional initiatives
  • Deep knowledge of SMB buying behavior, merchant services, payments, or financial services
  • Proven ability to build positioning, messaging, and go-to-market strategies for multi-product portfolios
  • Demonstrated success driving acquisition, cross-sell, and retention programs
  • Strong organizational, interpersonal, and team-leadership skills
  • Excellent communication and executive presentation abilities
  • Familiarity with marketing technology platforms, analytics tools, and pipeline reporting (e.g., Salesforce, Marketo, Adobe, intent data platforms)
  • MBA or equivalent indicators of high performance are a plus.
Benefits
  • Healthcare (medical, dental, vision)
  • Basic term and optional term life insurance
  • Short-term and long-term disability
  • Pregnancy disability and parental leave
  • 401(k) and employer-funded retirement plan
  • Paid vacation (from two to five weeks depending on salary grade and tenure)
  • Up to 11 paid holiday opportunities
  • Adoption assistance
  • Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingproduct marketinglifecycle marketinggrowth marketingdemand generationvertical marketingacquisition strategiescross-sell programsretention programspositioning and messaging
Soft Skills
team leadershiporganizational skillsinterpersonal skillscommunication skillsexecutive presentation skills
Certifications
Bachelor's degreeMBA