Vice President, Product Marketing – Enterprise
U.S. Bank
full-time
Posted on:
Location Type: Office
Location: Naperville • Colorado, Illinois, Ohio, Texas • 🇺🇸 United States
Visit company websiteSalary
💰 $139,230 - $163,800 per year
Job Level
Lead
About the role
- Act as the strategic link between market, customers, and internal teams
- Lead a small team of product marketers to define product value, drive adoption, and enable revenue growth through insights, messaging, marketing activation strategy, and cross-functional alignment for Enterprise segments
- Conduct market and customer insights research
- Lead market research, competitive analysis, and voice-of-customer initiatives to inform product strategy
- Identify buyer personas, customer pain points, use cases, and ideal customer profiles (ICP)
- Translate insights into product requirements and positioning opportunities
- Develop positioning, messaging, and value proposition
- Create the product’s core narrative and differentiated value proposition
- Build messaging frameworks and product stories for sales, marketing, partners, and executives
- Ensure consistency of messaging across all customer-facing channels
- Own marketing planning and activation for product launches and enhancements
- Define target segments, pricing/packaging inputs, and readiness criteria
- Develop marketing strategies that drive engagement and pipeline contribution
- Develop sales playbooks, battle cards, demo scripts, and objection-handling guides
- Build sales content and training to communicate product value and differentiation
- Partner with Content Marketing to ensure alignment with integrated campaigns
- Collaborate with Enterprise & SMB Marketing, Operations & Digital Marketing, Channel Marketing, and Events teams to build programs aligned with product goals
- Track product/feature usage and inform lifecycle marketing strategies
- Monitor performance and provide feedback
- Track product performance, pipeline impact, and campaign effectiveness
- Feed customer and market insights back into product roadmap decisions
- Develop customer testimonials and case studies to support sales and marketing efforts
Requirements
- Bachelor's degree, or equivalent work experience
- 10 or more years of related experience in marketing and marketing strategy with proven ability to deliver results
- 12+ years of experience in product marketing or related roles with proven ability to deliver results
- Deep understanding of Retail & Services market dynamics and customer needs
- Strong organizational, interpersonal, and team-building skills
- Excellent verbal, written, and presentation skills
- Ability to manage multiple projects on time and on budget
- Familiarity with marketing technology platforms and analytics tools
- MBA or equivalent markers of high achievement are a plus
Benefits
- Healthcare (medical, dental, vision)
- Basic term and optional term life insurance
- Short-term and long-term disability
- Pregnancy disability and parental leave
- 401(k) and employer-funded retirement plan
- Paid vacation (from two to five weeks depending on salary grade and tenure)
- Up to 11 paid holiday opportunities
- Adoption assistance
- Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingmarket researchcompetitive analysiscustomer insightsmessaging frameworksvalue propositionmarketing strategiessales playbooksobjection-handling guideslifecycle marketing
Soft skills
organizational skillsinterpersonal skillsteam-building skillsverbal communicationwritten communicationpresentation skillsproject managementcross-functional collaborationstrategic thinkingcustomer engagement
Certifications
Bachelor's degreeMBA