Lifecycle Marketing Enablement Lead
U.S. Bank
full-time
Posted on:
Location Type: Hybrid
Location: San Francisco • California, Illinois • 🇺🇸 United States
Visit company websiteSalary
💰 $117,725 - $138,500 per year
Job Level
Senior
Tech Stack
Cloud
About the role
- Reporting to the VP - Head of MPS Enterprise and SMB Marketing
- Build rapport and work closely with our key internal subject matter experts and U.S. Bank partners to help drive strategic merchant opportunities, leads, activations and revenue growth within the channel
- Responsible for marketing our suite of strategic merchant services products and value-added services through digital first acquisition and retention campaigns
- Align closely with our internal SME’s, Revenue leaders and U.S. Bank stakeholders to implement joint and independent marketing activity
- Identify new marketing opportunities that will drive awareness and sales growth
- Email marketing expert: Direct and support business line initiatives by applying a data-first approach to strategic planning of email marketing tactics within the channel, ensuring alignment with organizational objectives
- Exhibit advanced proficiency in utilizing platforms such as Salesforce, Marketing Cloud, and ZoomInfo
- Work closely with MarTech and use these tools to uncover opportunities for enhancing business line workflows while developing strategic marketing initiatives
- Maintain best practices when creating impactful assets across digital and traditional marketing formats
- Design automated retention campaigns using data-driven insights, collaborating across teams to scale campaign implementation
- Spearhead the continuous optimization of activation campaigns, collaborating with Marketing Technology and Sales teams to scale campaigns
- Partner across internal departments such as Marketing Technology, Legal, Sales, external agencies, and champion collaborative marketing workstreams
- Develop marketing dashboards for key business lines, using data storytelling to analyze and present insights that enhance marketing awareness, improve adoption rates, and guide strategic decision-making
- Lead key business initiatives by designing scalable marketing programs that support sales and customer success teams
- Ensure adherence to strict financial institution compliance standards, including risk guidelines and approval processes
Requirements
- Bachelor's degree, or equivalent work experience
- Eight or more years of experience in marketing or related field
- 6 or more years of related experience in marketing and marketing strategy with proven ability to deliver results
- 6+ years or more of email campaign execution and development, marketing campaign planning, implantation and tracking, project management skills preferably in the Financial Industry
- Previously history of working in a high-performing marketing team
- Exceptional organizational skills and ability to handle multiple projects at the same time
- A strong track record of executing effective product launches and growth marketing campaigns across multiple product lines and channels.
- A proven ability to influence and lead cross-functional teams to meet common goals and objectives.
- Goal oriented, creative, highly collaborative, and a comfort working closely with a variety of different functions to achieve your goals.
- An ability to manage and plan at both the strategic and operational levels, and to consistently meet or exceed planned objectives
- Exceptional written and verbal communication skills. This role demands someone who is gifted in their ability to use the spoken and written words to communicate effectively with all stakeholders.
- Must be proficient in Marketing Cloud (and/or similar marketing automation platforms), Salesforce, and other digital marketing tool experience a plus
- Preferably (but not limited to) Central time zone Chicago IL, Atlanta GA, San Francisco CA
Benefits
- Healthcare (medical, dental, vision)
- Basic term and optional term life insurance
- Short-term and long-term disability
- Pregnancy disability and parental leave
- 401(k) and employer-funded retirement plan
- Paid vacation (from two to five weeks depending on salary grade and tenure)
- Up to 11 paid holiday opportunities
- Adoption assistance
- Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
email marketingmarketing strategycampaign planningproject managementdata-driven insightsmarketing automationdata storytellingactivation campaignsproduct launchesgrowth marketing
Soft skills
organizational skillscollaborationinfluencecommunicationgoal orientedcreativitystrategic planningoperational planningmulti-project managementteam leadership
Certifications
Bachelor's degreemarketing certifications