Digital Marketing Email Strategist

U-Haul

Digital Marketing Email Strategist driving lifecycle email engagement for U-Haul’s moving services. Building personalized campaigns, journeys, and analytics across email, app, and SMS.

Posted 8/10/2026full-timePhoenix • Arizona • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing lifecycle email strategies, utilizing tools like Airship for campaign management, audience targeting, and performance analysis. Proficient in data-driven storytelling and optimizing customer journey flows across multiple channels, including email, SMS, and app messaging.

Highest-signal resume keywords

Email MarketingLifecycle MarketingAirshipGA4A/B Testing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

HTMLCSSSQLData AnalysisCustomer Journey OptimizationMulti-Channel EngagementPerformance TrackingEmail Template DesignCampaign SegmentationPersonalization Logic

Soft Skills

Cross-Functional CommunicationData-Driven Storytelling

Tools & Technologies

AirshipSalesforce Marketing CloudPowerBILooker StudioDatabricksLiveClicker

Industry Keywords

ECommerceConsumer PlatformsMarketplacesCustomer Engagement Strategies

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Develop and execute lifecycle email strategies driving acquisition, engagement, conversion, and retention
Own the email calendar, including promotional sends and automated lifecycle journeys
Lead campaign setup, segmentation, automation, and optimization within Airship
Manage audience targeting, triggers, and personalization logic
Conduct discovery meetings with business units to establish campaign requirements
Design end-to-end email journeys for onboarding, abandoned cart, transactional, and win-back campaigns
Translate customer data and campaign results into actionable performance recommendations
Conduct A/B and multivariate experimentation through Airship
Partner with design to create on-brand creative assets
Build and maintain reusable email templates and design systems in Airship
Analyze campaign performance using GA4, PowerBI, and Airship reporting
Track open rate, CTR, CVR, deliverability, and revenue impact
Coordinate with app and SMS teams for consistent, well-timed messaging
Align email initiatives with customer needs across multiple U-Haul business lines
Lead business reviews demonstrating financial impact and strategic return

Requirements

What you’ll need

3 to 6+ years of experience in email marketing, lifecycle marketing, or CRM multi-channel customer engagement
Experience designing customer engagement strategies across two or more channels (email, mobile, SMS, web)
Strong data-driven storytelling skills and ability to translate technical concepts into clear, actionable strategy
Hands-on experience with Airship or a similar ESP, such as Salesforce Marketing Cloud, Braze, Iterable, or Klaviyo
Strong HTML and CSS skills for email template builds
Proven ability to build and optimize customer journey flows
Experience with A/B testing and experimentation frameworks
Strong analytical skills, including GA4, reporting tools, and performance tracking
Experience with PowerBI for reporting
Excellent cross-functional communication skills
Familiarity with app messaging, including push notifications and in-app messages
Familiarity with SMS/text strategy
Experience with multi-channel orchestration across email, app, and SMS
Background in eCommerce, marketplaces, or high-volume consumer platforms
Proficiency in SQL
Experience with Databricks or another data warehouse
Experience with PowerBI or Looker Studio
Experience with LiveClicker or a similar email personalization tool
This position is not eligible for employer sponsorship

Benefits

Comp & perks

Medical insurance
Prescription drug plans
Dental & Vision plan with hearing care discounts
Onsite medical clinic for team members and eligible family members
New indoor fitness gym (Midtown Phoenix campus)
Get Fit Gym Reimbursement Program
Registered Dietitian Program
WeightWatchers®
CVS Virtual Care
U‑Haul Kids Program
24‑Hour Nurse Line
Wellness Program (Healthier You initiatives & challenges)
Mindset App Reimbursement
Pet Insurance & Wellness plans
Career stability
Opportunities for advancement
Valuable on‑the‑job training
Tuition Reimbursement Program
Free online courses for personal and professional development at U‑Haul University®
401(k) Savings Plan
Employee Stock Ownership Plan (ESOP)
Company‑paid life insurance
Voluntary life insurance options
Short‑Term and Long‑Term Disability
Critical Illness, Accident & Hospital Indemnity plans
Business & business travel insurance
MetLaw Legal Program
MetLife Auto & Home Insurance
LifeLock Identity Theft Protection
Dave Ramsey’s SmartDollar® Financial Wellness Program
U‑Haul Federal Credit Union
Paid holidays, vacation, and sick time
You Matter Employee Assistance Program (EAP)
Discounts on cell phone plans, hotels, computers, vehicles & more
Community involvement & volunteer opportunities
U‑Haul Mothers Program (Paid maternity leave)