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U-Haul

Digital Marketing Content Specialist

U-Haul

Digital Marketing Content Specialist developing content strategies and partnerships for U-Box. Collaborating on SEO and digital marketing efforts to amplify brand visibility.

Posted 6/14/2026full-timePhoenix • Arizona • 🇺🇸 United StatesJuniorMid-LevelWebsite

About the role

Key responsibilities & impact
  • Develop and own a comprehensive content calendar and strategy for U-Box that aligns with overall digital marketing goals
  • Produce a high volume of high-quality, original content for the U-Box website, including blog posts, landing pages, guides, and product descriptions, to drive organic traffic
  • Ensure all content is optimized for both traditional search engines (Google, Bing) and emerging AI-powered search platforms (e.g., ChatGPT, Perplexity, Google AI Overviews)
  • Continuously audit and refresh existing website content to improve relevance, accuracy, and search performance
  • Collaborate with the Digital Marketing Analyst to align content output with data-driven insights, keyword strategy, and conversion goals
  • Develop and execute on-page and off-page SEO strategies to improve organic search rankings across traditional and AI search surfaces
  • Conduct keyword research and topic clustering to identify high-value content opportunities in the moving and storage industry
  • Monitor organic search performance and use insights to continuously improve content strategy and execution
  • Stay current on AI search trends, algorithm updates, and best practices to keep U-Box content competitive in a rapidly evolving search landscape
  • Identify, prospect, and cultivate relationships with authoritative third-party websites, blogs, and publications relevant to our industry (moving, storage, home goods, real estate, etc.)
  • Negotiate and manage content contribution and link-building partnerships that strengthen U-Box domain authority and brand visibility
  • Track and report on the performance of third-party content placements and partnership ROI
  • Identify and pursue retail and business partnership opportunities where U-Box product lines can be displayed or promoted at partner locations
  • Serve as a primary point of contact for marketing partnership outreach, coordination, and ongoing relationship management
  • Communicate content performance, partnership updates, and strategic recommendations to the U-Box Program Manager and broader stakeholders

Requirements

What you’ll need
  • Bachelor's degree (or equivalent work experience) in marketing, communications, journalism, English, or a related field
  • Minimum 2–3 years of experience in content marketing, content strategy, or a similar role
  • Demonstrated experience with SEO tools (e.g., SEMrush, Ahrefs, Moz, Google Search Console)
  • Experience with content management systems (CMS) and basic HTML knowledge preferred
  • Experience in partnership development, media relations, or business development a strong plus
  • Familiarity with AI search tools and how they surface and prioritize content preferred
  • Portfolio of written content work required

Benefits

Comp & perks
  • Medical insurance
  • Prescription drug plans
  • Dental & Vision plan with hearing care discounts
  • Onsite medical clinic for team members and eligible family members
  • New indoor fitness gym (Midtown Phoenix campus)
  • Get Fit Gym Reimbursement Program
  • Registered Dietitian Program
  • WeightWatchers®
  • CVS Virtual Care
  • U‑Haul Kids Program
  • 24‑Hour Nurse Line
  • Wellness Program (Healthier You initiatives & challenges)
  • Mindset App Reimbursement
  • Pet Insurance & Wellness plans
  • Career stability
  • Opportunities for advancement
  • Valuable on‑the‑job training
  • Tuition Reimbursement Program
  • Free online courses for personal and professional development at U‑Haul University®
  • 401(k) Savings Plan
  • Employee Stock Ownership Plan (ESOP)
  • Company‑paid life insurance
  • Voluntary life insurance options
  • Short-Term and Long‑Term Disability
  • Critical Illness, Accident & Hospital Indemnity plans
  • Business & business travel insurance
  • MetLaw Legal Program
  • MetLife Auto & Home Insurance
  • LifeLock Identity Theft Protection
  • Dave Ramsey’s SmartDollar® Financial Wellness Program
  • U‑Haul Federal Credit Union
  • Paid holidays, vacation, and sick time
  • You Matter Employee Assistance Program (EAP)
  • Discounts on cell phone plans, hotels, computers, vehicles & more
  • Community involvement & volunteer opportunities
  • U‑Haul Mothers Program (Paid maternity leave)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
content marketingcontent strategySEOkeyword researchtopic clusteringon-page SEOoff-page SEOHTMLdata-driven insightscontent optimization
Soft Skills
collaborationrelationship managementcommunicationnegotiationstrategic thinkingperformance trackingauditingcreativityadaptabilityproblem-solving