Senior Paid Marketing Strategist

Typeform

Senior Paid Marketing Strategist owning Typeform’s paid acquisition channels and six-figure media budgets. Building campaigns, testing creative, and measuring incremental growth across European remote markets.

Posted 8/17/2026full-timeRemote • 🇩🇪 GermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance marketing and media buying, with a strong focus on managing paid social and video channels, including TikTok and YouTube. Proficient in campaign optimization, measurement methodologies, and cross-functional collaboration to drive customer acquisition and revenue growth.

Highest-signal resume keywords

Performance MarketingPaid Social ManagementCampaign OptimizationMarketing Mix ModellingAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media BuyingCampaign MeasurementA/B TestingConversion Funnel AnalysisCreative DevelopmentBudget ManagementIncrementality TestingDigital MeasurementTaggingAttribution

Soft Skills

Creative ThinkingCommercial JudgementCuriosityCollaborationAdaptability

Tools & Technologies

Google Performance MaxTikTokYouTubeUber AdsAd ServersCampaign Trafficking

Industry Keywords

SaaSB2B Lead GenerationSales TechnologyMarketing Technology

About the role

Key responsibilities & impact

Own the strategy and day-to-day performance of key paid social and display channels, including TikTok, YouTube, Google Performance Max and Uber Ads
Build a multichannel strategy to reduce reliance on paid search and find efficient growth sources
Manage six-figure monthly media budgets using customer acquisition, revenue, CAC and LTV-to-CAC performance
Build, launch and optimise campaigns driving Typeform signups and new paid customers
Brief and partner with copywriters and designers to turn creative ideas into campaigns
Run A/B tests across creative, copy, landing pages, placements, audiences and bidding strategies
Explore and test new channels such as audio and CTV
Own and develop the paid marketing measurement approach, including Marketing Mix Modelling, incrementality studies and alternative measurement frameworks
Design experiments to understand incremental campaign impact beyond traditional attribution
Work with Tracking and Data teams to strengthen measurement capabilities
Share insights, results and recommendations across Marketing and the wider business
Contribute to the broader full-funnel acquisition strategy across demand creation and demand capture
Partner with Creative, Product Marketing, Data, RevOps and Finance within the Acquisition team

Requirements

What you’ll need

Around six or more years of hands-on and strategic experience in performance marketing and media buying
Strong experience managing paid social and video channels, ideally including TikTok, YouTube and Meta
Experience owning campaigns from creative brief through implementation, optimisation and measurement
Track record of managing six-figure budgets and delivering efficient performance
Experience with MMM, incrementality testing or other measurement methods beyond traditional attribution
Strong analytical skills and confidence working with campaign performance, conversion funnels, CAC and LTV
Strong understanding of digital measurement, including tagging, attribution and incrementality
Experience developing creative and UGC assets for paid social channels
Ability to balance creative thinking with commercial judgement
Curiosity and willingness to research and solve unfamiliar problems
Confidence working across teams and influencing Creative, Product Marketing, Data and Finance partners
Comfort operating with uncertainty and adapting based on test results
Experience in SaaS or B2B lead generation (nice to have)
Experience across sales technology or marketing technology (nice to have)
Experience managing external agencies or digital production partners (nice to have)
Experience with ad servers and campaign trafficking (nice to have)

Benefits

Comp & perks

Equal-opportunity employer
Commitment to diversity and a workplace free from discrimination and harassment
Respect, transparency, and trust as stated company values