Typeform

Director of Demand Generation

Typeform

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $205,000 - $255,000 per year

Job Level

Lead

About the role

  • Design and lead the marketing roadmap that supports sales-led and outbound growth motion
  • Develop the strategy that connects paid media, events, and ABM to pipeline generation
  • Partner with Sales and RevOps to define and optimize the marketing-to-sales funnel
  • Ensure marketing initiatives translate directly into qualified pipeline and deal velocity
  • Oversee existing paid media team while expanding performance marketing capabilities
  • Manage and develop the paid media function
  • Optimize Search, Social, and Programmatic campaigns
  • Build a repeatable event-to-pipeline engine
  • Establish measurement frameworks for event ROI
  • Develop the early infrastructure for targeted enterprise acquisition
  • Act as the operational hub connecting marketing teams to pipeline generation
  • Collaborate with teams to optimize conversion

Requirements

  • Proven experience leading performance or growth marketing teams
  • Experience supporting sales-led or enterprise go-to-market motions
  • Strong track record building pipeline generation strategies
  • Experience managing cross-functional marketing programs
  • Experience implementing or operating Account-Based Marketing programs
  • Experience designing and scaling event-based lead generation
  • Strong understanding of marketing funnel optimization
  • Experienced people leader who builds strong, accountable teams
  • Comfortable building processes, measurement frameworks, and new operating models
  • Excellent communicator across marketing, sales, and executive stakeholders
  • Builder mindset — able to create structure in ambiguous environments
Benefits
  • 5-10% bonus depending on performance
  • Transparent salary range
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketingpipeline generationAccount-Based Marketingevent-based lead generationmarketing funnel optimizationmeasurement frameworkscampaign optimizationpaid media managementcross-functional marketing programssales-led go-to-market
Soft Skills
leadershipcommunicationcollaborationprocess buildingaccountabilitystrategic thinkingadaptabilityteam developmentoperational managementbuilder mindset