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twomynds

Business Analyst – Strategy, Customer Insights

twomynds

Business Analyst für Data-&-AI-Strategien bei twomynds, einer End-to-End Data-&-AI-Beratung. Analyse von Customer Journeys und Entwicklung datengetriebener Wachstumsmaßnahmen.

Posted 9/4/2026full-timeCologne • 🇩🇪 GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates strong analytical capabilities in market analysis, customer journeys, and data-driven decision-making. Proficient in developing actionable recommendations for Marketing, Sales, and Product strategies while effectively communicating complex topics to stakeholders.

Highest-signal resume keywords
Data AnalysisMarket AnalysisKPI ManagementPower BIFluent German (C1+)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Data AnalysisMarket AnalysisKPI ManagementData-Driven Decision MakingProblem SolvingCustomer Journey MappingPersonalisationSegmentationForecastingReport Preparation
Soft Skills
Clear CommunicationStakeholder EngagementProactivityOrganizational SkillsCollaboration
Tools & Technologies
Power BIAI Tools
Industry Keywords
MarketingSales ProcessesConsultingDigital AnalyticsBusiness Information Systems

About the role

Key responsibilities & impact
  • Analyse markets, campaigns, customer data, and customer journeys
  • Identify opportunities and derive actionable recommendations for Marketing, Sales, and Product
  • Contribute to the development and functional structuring of Data & AI use cases, such as personalisation, Next Best Action/Offer, churn prevention, and campaign optimisation
  • Prepare reports, analyses, and quantitative data as clear decision-making materials for management
  • Contribute to presentations, concepts, and roadmaps for senior management
  • Support strategy and conceptual work, as well as the structuring of complex topics
  • Support projects with organisation, coordination, and PMO activities
  • Prepare meetings and workshops, structure outcomes, and follow up on action items
  • Prepare internal and external sessions
  • Gather input from specialist departments
  • Support clients in becoming progressively more data-driven

Requirements

What you’ll need
  • Completed degree in a relevant field, such as Business, Business Information Systems, Data & Business, Marketing, or a comparable discipline
  • Practical experience through internships or working-student positions in Consulting, Marketing, Digital, Analytics, or similar fields is advantageous but not required
  • Interest in business models, Marketing and Sales processes, and customer journeys
  • Ability to break down problems in a structured manner and develop solutions
  • Confident handling of KPIs, reports, and analyses
  • Experience with BI tools such as Power BI is a plus but not required
  • Interest in Data & AI, such as personalisation, segmentation, or forecasting
  • Ability to explain complex topics clearly and write in a clear, structured manner
  • Confident presence when engaging with stakeholders in presentations, emails, and workshops
  • High level of ownership and proactivity
  • Willingness to drive topics end to end and take responsibility
  • Ability to use AI tools to accelerate analyses, structure content, and optimise processes
  • Fluent German (C1+)
  • Good English skills are a plus

Benefits

Comp & perks
  • Professional development budget
  • Mentoring
  • Individual career paths
  • Modern working models with remote options
  • Team offsites
  • Urban Sports / Urban Sports Club subsidy
  • Workations
  • Flexible working hours
  • Public transport pass subsidy
  • Opportunity to actively shape twomynds
  • Opportunity to take on responsibility quickly and advance internally
  • Professional and personal development
  • Exciting projects with well-known brands in media, sports, telecommunications, and industry