Paid Media Specialist, Meta, Google

Twoconnect

Paid Media Specialist managing Google Ads and Meta campaigns from home for Twoconnect. Driving patient engagement through effective advertising strategies while maintaining performance optimization.

Posted 4/17/2026full-timeRemote • 🇵🇭 PhilippinesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Plan, build, and manage paid advertising campaigns across **Google Ads **and **Meta **platforms.
Develop and execute search-led acquisition strategies to increase high-intent patient enquiries.
Create campaigns from scratch, including keyword research, audience targeting, ad copy, and campaign structure.
Optimise live campaigns based on performance data, focusing on lead quality, cost per acquisition, and ROI.
Monitor and analyse campaign performance, identifying trends, issues, and opportunities for improvement.
Adjust budgets, bidding strategies, and targeting to maximise performance across channels.
Collaborate with internal stakeholders to align campaigns with business goals and service offerings.
Support the transition from a Meta-heavy strategy to a more balanced, search-led marketing approach.
Test and iterate on creatives, messaging, and landing page alignment to improve conversion rates.
Produce regular performance reports with clear insights and actionable recommendations.
Reduce reliance on internal team members for day-to-day campaign management by taking ownership of paid media execution.
Stay up to date with platform updates, paid media trends, and emerging tools (including AI-driven marketing approaches).
Other roles specific duties as they arise.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Communications, or a related field.
2–5 years of hands-on experience managing paid media campaigns.
Strong experience with Google Ads and Meta Business Suite.
Proven ability to build campaigns from scratch and manage them through to optimisation.
Strong understanding of paid media fundamentals, including targeting, budgeting, bidding strategies, and performance optimisation.
Experience analysing campaign data and translating insights into actionable improvements.
Ability to manage multiple campaigns and priorities in a performance-driven environment.
Strong attention to detail and analytical thinking skills.
Good written communication skills, particularly for ad copy and reporting.
Ability to work independently and take ownership of campaign performance.
Basic video editing skills (any platform or tool) is advantageous.
Experience in healthcare, allied health, or local service-based marketing.
Familiarity with landing page optimisation and conversion rate improvement desirable.
Interest in AI-driven marketing tools and automation a plus.

Benefits

Comp & perks

Work from home
Mon - Fri: 7:00 AM – 4:00 PM PHT (*adjustments will be made for daylight saving time*)
HMO with 1 free dependent and medical reimbursements
Government-mandated benefits
Work from home allowances
Opportunities to work with leading companies in Australia and beyond
Training programmes for career development
Engaging company outings, team activities and wellness sessions
Supportive, inclusive culture
Dedicated managers focused on your growth and success

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Google AdsMeta Business Suitekeyword researchaudience targetingad copycampaign structureperformance optimisationbudgetingbidding strategiesvideo editing

Soft Skills

analytical thinkingattention to detailwritten communicationindependenceownershipcollaborationtime managementproblem-solvingcreativityadaptability