Twoconnect

Paid Media Specialist, Meta, Google

Twoconnect

full-time

Posted on:

Location Type: Remote

Location: Philippines

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About the role

  • Plan, build, and manage paid advertising campaigns across **Google Ads **and **Meta **platforms.
  • Develop and execute search-led acquisition strategies to increase high-intent patient enquiries.
  • Create campaigns from scratch, including keyword research, audience targeting, ad copy, and campaign structure.
  • Optimise live campaigns based on performance data, focusing on lead quality, cost per acquisition, and ROI.
  • Monitor and analyse campaign performance, identifying trends, issues, and opportunities for improvement.
  • Adjust budgets, bidding strategies, and targeting to maximise performance across channels.
  • Collaborate with internal stakeholders to align campaigns with business goals and service offerings.
  • Support the transition from a Meta-heavy strategy to a more balanced, search-led marketing approach.
  • Test and iterate on creatives, messaging, and landing page alignment to improve conversion rates.
  • Produce regular performance reports with clear insights and actionable recommendations.
  • Reduce reliance on internal team members for day-to-day campaign management by taking ownership of paid media execution.
  • Stay up to date with platform updates, paid media trends, and emerging tools (including AI-driven marketing approaches).
  • Other roles specific duties as they arise.

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • 2–5 years of hands-on experience managing paid media campaigns.
  • Strong experience with Google Ads and Meta Business Suite.
  • Proven ability to build campaigns from scratch and manage them through to optimisation.
  • Strong understanding of paid media fundamentals, including targeting, budgeting, bidding strategies, and performance optimisation.
  • Experience analysing campaign data and translating insights into actionable improvements.
  • Ability to manage multiple campaigns and priorities in a performance-driven environment.
  • Strong attention to detail and analytical thinking skills.
  • Good written communication skills, particularly for ad copy and reporting.
  • Ability to work independently and take ownership of campaign performance.
  • Basic video editing skills (any platform or tool) is advantageous.
  • Experience in healthcare, allied health, or local service-based marketing.
  • Familiarity with landing page optimisation and conversion rate improvement desirable.
  • Interest in AI-driven marketing tools and automation a plus.
Benefits
  • Work from home
  • Mon - Fri: 7:00 AM – 4:00 PM PHT (*adjustments will be made for daylight saving time*)
  • HMO with 1 free dependent and medical reimbursements
  • Government-mandated benefits
  • Work from home allowances
  • Opportunities to work with leading companies in Australia and beyond
  • Training programmes for career development
  • Engaging company outings, team activities and wellness sessions
  • Supportive, inclusive culture
  • Dedicated managers focused on your growth and success
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Google AdsMeta Business Suitekeyword researchaudience targetingad copycampaign structureperformance optimisationbudgetingbidding strategiesvideo editing
Soft Skills
analytical thinkingattention to detailwritten communicationindependenceownershipcollaborationtime managementproblem-solvingcreativityadaptability