Twoconnect

Senior Paid Media Specialist – Dayshift

Twoconnect

full-time

Posted on:

Location Type: Remote

Location: Philippines

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Job Level

Senior

About the role

  • The Senior Paid Media Specialist will work alongside an existing senior operator to support the execution, optimisation, and technical infrastructure of high-performing digital advertising campaigns.
  • Plan, launch, and manage paid campaigns across Meta and Google Ads.
  • Optimise campaigns based on performance data, ROAS, CPA, and conversion metrics.
  • Take ownership of campaign delivery, attribution accuracy, and performance reporting.
  • Implement advanced tracking frameworks across websites and sales funnels.
  • Configure and maintain Google Tag Manager containers and event tracking structures.
  • Manage Google Analytics tracking architecture and attribution setup.
  • Utilise click tracking and Google Marketing Suite tools to ensure accurate measurement.
  • Build and maintain performance dashboards in Google Looker Studio.
  • Provide regular reporting and actionable insights to internal stakeholders.
  • Troubleshoot tracking, pixel, and attribution discrepancies.
  • Support landing page tracking alignment and funnel measurement optimisation.
  • Collaborate with internal teams to improve campaign performance and structured testing.
  • Maintain clear documentation of tracking, reporting, and optimisation frameworks.
  • Other position-level duties as they arise.

Requirements

  • Bachelor’s degree in Marketing, Business, Data Analytics, Digital Media, or a related discipline.
  • Minimum 6–8 years’ experience managing Meta and Google Ads campaigns at scale.
  • Strong expertise in paid media optimisation, ROAS modelling, and conversion attribution.
  • Advanced technical capability in Google Tag Manager and Google Analytics.
  • Proven experience implementing conversion tracking and event tracking frameworks.
  • Experience using Google Marketing Suite tools and performance reporting platforms.
  • High proficiency in building reporting dashboards in Google Looker Studio.
  • Strong analytical and data interpretation capability.
  • Ability to independently manage multiple campaigns and optimisation cycles.
  • Clear and confident communication skills when presenting performance insights.
  • Exposure to CRM integrations, CRO testing, programmatic advertising, or basic web technologies (HTML, CSS, JavaScript) is advantageous
Benefits
  • Work from home
  • Mon - Fri: 7:00 AM – 4:00 PM PHT(*adjustments will be made for daylight saving time*)
  • HMO with 1 free dependent and medical reimbursements
  • Government-mandated benefits
  • Work from home allowances
  • Opportunities to work with leading companies in Australia and beyond
  • Training programmes for career development
  • Engaging company outings, team activities and wellness sessions
  • Supportive, inclusive culture
  • Dedicated managers focused on your growth and success
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid media optimisationROAS modellingconversion attributionGoogle Tag ManagerGoogle Analyticsconversion trackingevent tracking frameworksGoogle Marketing Suitereporting dashboardsdata interpretation
Soft Skills
communication skillsanalytical capabilityindependent managementcollaborationdocumentation