Senior Marketing Automation Engineer

Twin Health

Senior Marketing Automation Engineer at Twin Health owning architecture, automation, and operational execution of marketing technology ecosystem. Manage cross-functional collaboration to drive business outcomes.

Posted 7/13/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $135,000 - $155,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lifecycle marketing platform architecture, including automation, data integration, and campaign optimization. Proficient in leveraging AWS services and programming skills to enhance marketing operations and drive strategic initiatives.

Highest-signal resume keywords

Lifecycle Marketing StrategyAWS Services (Lambda, S3, Step Functions, EventBridge)API Development and IntegrationSQL ProficiencyMarTech Tools (CDP, CRM, Braze, Hightouch)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Python ProgrammingJavaScript ProgrammingCampaign Logic DesignData MappingAutomation Workflow DesignDynamic Content CreationAudience SegmentationData ValidationEvent-Driven TriggersOrchestration Rules Implementation

Soft Skills

Technical CommunicationCross-Functional LeadershipProblem-SolvingCollaborationStrategic Thinking

Tools & Technologies

MarTech PlatformsCDPCRMBrazeHightouchClaudeAPI IntegrationsWebhooksETL ProcessesData Pipelines

Industry Keywords

HealthcareDigital HealthConsumer ProductsCampaign ManagementData Engineering

Tech Stack

Tools & technologies

AWSETLJavaScriptPythonSQL

About the role

Key responsibilities & impact

Own end-to-end marketing engagement platform architecture including journey/canvas design, segmentation strategy, campaign logic, deliverability, and dynamic content
Design, build, and scale lifecycle automations across acquisition, enrollment, engagement, and retention journeys
Establish and enforce governance standards for naming conventions, template management, QA processes, and campaign documentation
Serve as the internal marketing engagement platform SME — troubleshoot issues, evaluate new platform features, and continuously drive optimization
Partner with CDP, CRM, product, and data engineering teams to define audience sync requirements, data mapping, behavioral event instrumentation, and pipeline specifications that power lifecycle campaigns
Serve as the MarTech voice in data model and pipeline discussions, translating campaign and automation requirements into clear data specifications and advocating for the fields, events, and freshness standards marketing needs
Lead cross-team coordination across member acquisition, enrollment, and journey teams to align campaign timing, cadence, and channel mix around a unified communication strategy
Identify gaps and conflicts across journey stages and implement orchestration rules — suppression logic, frequency caps, and priority sequencing — to ensure every touchpoint fits within a cohesive, member-centric framework
Identify and implement AI-driven opportunities (including Claude and API-based automation) to scale MarTech operations, content personalization, and campaign optimization
Build and manage API integrations that connect marketing platforms, internal tools, and third-party services
Continuously evaluate emerging MarTech capabilities and recommend adoption where ROI is clear
Develop and maintain Python-based scripts and automated jobs (e.g., scheduled ETL processes, audience list generation, campaign triggering) that run on AWS infrastructure (Lambda, Step Functions, S3, EventBridge) to streamline and scale marketing operations
Design, deploy, and monitor automated marketing workflows in AWS — including cron-based scheduling, event-driven triggers, and error alerting — to ensure campaigns and data syncs execute reliably without manual intervention

Requirements

What you’ll need

5+ years of experience on lifecycle marketing teams — not just campaign execution, but owning strategy, infrastructure, and cross-functional coordination
Hands-on experience working across multiple MarTech tools (CDP + messaging platform + CRM); must understand how these systems connect and where data flows break down
Experience with AWS services (Lambda, S3, Step Functions, EventBridge) for deploying and managing automated marketing workflows
Proficiency in at least one programming language (e.g., Python, JavaScript) with an understanding of operator logic and software development fundamentals
Experience with API development, webhooks, and integration patterns (REST APIs, JSON payloads)
Practical experience with Braze or Hightouch — does not need to be expert-level, but must understand core concepts and be able to ramp quickly
SQL proficiency for data validation, audience queries, and troubleshooting data pipelines
Demonstrated use of AI tools (Claude, GPT, or similar) to improve operational workflows — beyond copywriting, e.g., automating processes, building internal tools, or streamlining data pipelines
Evidence of system design thinking — ability to architect scalable solutions across tools and teams, not just execute within a single platform
Strong technical communication skills — able to translate between marketers who think in campaigns, engineers who think in schemas, and product teams who think in user flows
Demonstrated ability to lead and facilitate cross-functional initiatives without direct authority
Background in healthcare, digital health, or high-consideration consumer products.

Benefits

Comp & perks

A competitive compensation package in line with leading technology companies
A remote and accomplished global team
Opportunity for equity participation
Unlimited vacation with manager approval
16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents
100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options
401k retirement savings plan