Twin Health

Principal Product Manager, Member Acquisition

Twin Health

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $195,000 - $225,000 per year

Job Level

Lead

About the role

  • Own member acquisition end-to-end: from identifying high-potential eligible populations to driving registration and early activation.
  • Build the member acquisition "machine":
  • Segmentation and targeting logic
  • Channel and messaging strategy
  • A living experiment backlog
  • Measurement frameworks and weekly operating cadence
  • Stand up AI-driven growth workflows to scale:
  • Personalization and targeting
  • Creative generation and iteration
  • Campaign orchestration and ops efficiency
  • Run bold experiments across the acquisition funnel, including:
  • Partner / employer launch playbooks
  • Member outreach (email, SMS, direct mail where applicable)
  • Landing pages, referral loops, and conversion paths
  • Signup flow optimization and friction removal through product changes
  • Instrument, analyze, and explain performance:
  • Build and maintain dashboards
  • Evaluate experiments with strong measurement hygiene
  • Clearly call winners and losers and double down or kill fast
  • Other duties as assigned

Requirements

  • 8+ years of product management experience.
  • Experience designing and launching and supporting the growth of products
  • Proven ability to build complex workflow tools and AI-integrated features that support high-stakes decision-making in regulated environments.
  • Demonstrated ability to lead agile teams and manage the product development lifecycle end to end.
  • Strategic thinker with excellent execution skills capable of balancing long-term vision with short-term priorities.
  • This remote opportunity based out of the U.S. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
Benefits
  • A competitive compensation package in line with leading technology companies
  • A remote and accomplished global team
  • Opportunity for equity participation
  • Unlimited vacation with manager approval
  • 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents
  • 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options
  • 401k retirement savings plan
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product managementworkflow toolsAI-integrated featuresagile methodologiesmeasurement frameworkscampaign orchestrationsignup flow optimizationdashboard buildingdata analysisexperiment evaluation
Soft Skills
strategic thinkingexecution skillsleadershipteam managementcommunicationproblem-solvingadaptabilitydecision-makingcreativitycollaboration