Director of Demand Generation

Twilio

Director of Demand Generation leading a high-performing team for Twilio's growth engine. Focusing on B2B demand generation and managing budgets across various channels.

Posted 7/29/2026full-timeRemote • 🇺🇸 United StatesLead💰 $188,240 - $276,700 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing high-performing teams and executing B2B demand generation strategies while optimizing multi-channel digital media budgets. Proven ability to partner with sales leadership and leverage modern CRM and marketing automation platforms for effective campaign management.

Highest-signal resume keywords

People ManagementB2B Demand GenerationMulti-Channel Digital Media ManagementCRM PlatformsMarketing Automation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

B2B Demand GenerationDigital Media Budget ManagementCampaign Workflow OptimizationProgrammatic AdvertisingLifecycle TriggersAutomated Conversion Logic

Soft Skills

Team BuildingCollaborationLeadership

Tools & Technologies

CRM PlatformsMarketing Automation Platforms

Industry Keywords

Digital Media SpendPipeline TargetsEnterprise SalesCampaign Management

About the role

Key responsibilities & impact

Supervise, manage, and build up functional owners within a high-performing team
Centralize campaign workflows to eliminate ownership ambiguity
Shift focus from baseline execution to direct ownership of pipeline targets
Direct the global digital media spend, continuously optimizing paid/organic channels
Scale programmatic plays, lifecycle triggers, and automated conversion logic
Partner deeply with central .com teams, Product Marketing, Events, and Brand teams

Requirements

What you’ll need

Proven experience in a dedicated people manager role
Comprehensive background designing and executing B2B demand generation strategies
Demonstrated experience managing multi-channel digital media budgets
A track record of partnering successfully with enterprise Sales leadership
Hands-on experience with modern CRM and marketing automation platforms

Benefits

Comp & perks

Health care insurance
401(k) retirement account
Paid sick time
Paid personal time off
Paid parental leave