Senior Director, Marketing Strategy, Analytics and Engineering
Twilio
Tableau
Senior Director, Marketing Strategy, Analytics and Engineering
Twilio
full-time
Posted on:
Location Type: Hybrid
Location: 🇺🇸 United States
Visit company websiteSalary
💰 $223,300 - $328,400 per year
Job Level
Senior
Tech Stack
Tableau
About the role
- Lead and elevate Twilio’s global marketing strategy, turning data into actionable insight that drives growth and customer engagement.
- Create a forward looking point of view on the future of marketing and how we’ll drive success.
- Define and drive global marketing strategies through actionable data and deep customer insight.
- Build, mentor, and scale the marketing strategy, analytics and data activation teams, fostering a culture of experimentation and measurable impact.
- Lead annual/quarterly planning, forecasting, and OKR setting to guide execution across all marketing functions.
- Partner across Marketing, Finance, and the GTM org to align go-to-market and growth strategies.
- Own and drive Marketing spend efficiencies, ROI analysis, optimization initiatives, and development of executive-ready dashboards.
- Produce executive-ready dashboards and analyses to inform marketing and leadership decisions.
Requirements
- Bachelor’s degree in Marketing, Business, Analytics, or a related field.
- 10+ years in marketing strategy, data analytics, or related functions.
- 5+ years of people leadership.
- Expertise with analytics and BI tools (e.g., Tableau, Salesforce).
- Strong communication, leadership, and cross-functional collaboration skills.
- Advanced degree (MBA or similar) strongly preferred.
- Experience in SaaS, tech, or high-growth environments preferred.
- Certification in marketing analytics or data science is a plus.
- Passion for innovation, storytelling, and customer-centric thinking.
- Ability to travel occasionally to participate in project or team in-person meetings.
Benefits
- competitive pay
- generous time off
- ample parental and wellness leave
- healthcare
- retirement savings program
- health care insurance
- 401(k) retirement account
- paid sick time
- paid personal time off
- paid parental leave
- eligibility to participate in Twilio’s equity plan
- eligibility to participate in corporate bonus plan
- remote-first work and remote flexibility
- support for volunteering and donation efforts
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing strategydata analyticsROI analysisOKR settingforecastingdata activationcustomer insightexecutive-ready dashboardsanalyticsbusiness intelligence
Soft skills
leadershipcommunicationcross-functional collaborationmentoringexperimentationcustomer-centric thinkingstorytellingstrategic thinkingteam buildingplanning
Certifications
marketing analytics certificationdata science certification
