Product Marketing

• Shape the future of GTM sales tools technology stack, leading tool selection, optimization, support, and governance
• Manage user access, permissions, and configurations within various sales tools to align with GTM strategies and segmentation
• Provide expert-level support to the sales team on the effective use of all GTM sales tools, troubleshooting issues, and offering guidance
• Collaborate with Sales Enablement to develop and deliver training materials, documentation, and best practice guides to ensure high adoption
• Maintain a centralized inventory of all GTM tools, integrations, and licensing details
• Develop, implement, and enforce governance policies and best practices for new tool evaluation to avoid duplication
• Create and maintain reports and dashboards to track sales tool adoption, usage, and impact on key GTM sales metrics
• Analyze data to identify trends, opportunities, and challenges related to sales tool effectiveness
• Coordinate with Procurement and Finance to evaluate vendor performance, renewals, and ROI
• Collaborate with business partners and vendors to deliver enhancements and data-driven insights that empower Sales Operations and GTM teams

Applications Analyst, GTM

Product Marketing Specialist