Senior Marketing Operations Manager, Go-to-Market
Anomalo
Applications Analyst, GTM
Twilio
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇨🇴 Colombia
Visit company websiteJob Level
JuniorMid-Level
About the role
- Shape the future of GTM sales tools technology stack, leading tool selection, optimization, support, and governance
- Manage user access, permissions, and configurations within various sales tools to align with GTM strategies and segmentation
- Provide expert-level support to the sales team on the effective use of all GTM sales tools, troubleshooting issues, and offering guidance
- Collaborate with Sales Enablement to develop and deliver training materials, documentation, and best practice guides to ensure high adoption
- Maintain a centralized inventory of all GTM tools, integrations, and licensing details
- Develop, implement, and enforce governance policies and best practices for new tool evaluation to avoid duplication
- Create and maintain reports and dashboards to track sales tool adoption, usage, and impact on key GTM sales metrics
- Analyze data to identify trends, opportunities, and challenges related to sales tool effectiveness
- Coordinate with Procurement and Finance to evaluate vendor performance, renewals, and ROI
- Collaborate with business partners and vendors to deliver enhancements and data-driven insights that empower Sales Operations and GTM teams
Requirements
- Bachelor's degree in Business Administration, Marketing, Information Systems, or a related field
- 2-4 years of experience in Sales Operations or GTM Operations, with a strong focus on sales technology
- Proven hands-on experience with process automation tools relevant to GTM workflows
- Experience with common GTM sales tools (e.g. Outreach.io, Gong.io, ZoomInfo, LeadIQ, Highspot, LinkedIn Sales Nav)
- Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven recommendations
- Strong understanding of end-to-end GTM sales processes and methodologies
- Exceptional communication and interpersonal skills, with the ability to explain complex technical concepts to non-technical users
- Ability to collaborate with Product & Program managers to determine where external tools can solve a business need
- Ability to question the status quo and think outside the box
- (Desired) Prior experience in a high-growth SaaS GTM environment
- (Desired) Certification in sales operations or specific sales tools (e.g. Salesforce certification)
- (Desired) Certified SCRUM Master or equivalent experience
- (Desired) Excellent project management skills with experience in Agile/Scrum methodology
Benefits
- competitive pay
- generous time off
- ample parental and wellness leave
- healthcare
- a retirement savings program
- remote-first work / flexible remote arrangements
- support for volunteering and donation efforts (Twilio.org Impact Fund)
- offerings vary by location
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
process automation toolsGTM sales toolsdata analysisreportingdashboard creationtool evaluationsales metricsGTM workflowssales technologyGTM strategies
Soft skills
analytical skillscommunication skillsinterpersonal skillscollaborationproblem-solvingcreativityproject managementtraining developmentguidanceadaptability
Certifications
Salesforce certificationCertified SCRUM Master
