Growth Marketing Manager

Twilio

. Lead and optimize onboarding and activation marketing programs that drive account expansion and reinforce the Twilio brand.

Posted 5/1/2026full-timeRemote • California, Connecticut, District of Columbia, Illinois, Maryland, Massachusetts, New Jersey, New York, Oregon, Pennsylvania, Rhode Island, Texas, Virginia, Washington • 🇺🇸 United StatesMid-LevelSenior💰 $96,640 - $120,800 per yearWebsite

Tech Stack

Tools & technologies

ETL

About the role

Key responsibilities & impact

Lead and optimize onboarding and activation marketing programs that drive account expansion and reinforce the Twilio brand.
Design and execute AI-driven, data-informed campaigns that customize engagement across the customer lifecycle.
Coordinate and execute omnichannel campaigns, including email, website, Twilio Console, SMS, and in-app channels.
Collaborate with campaign managers to ensure proper alignment and cross-promotion within automated nurtures and broader growth initiatives.
Study and activate high-impact lifecycle moments to surface relevant upsell and promotional opportunities.
Analyze customer responses and sentiment to uncover insights and inform messaging, timing, and channel experiments.
Design and run experiments to test and refine onboarding and activation strategies.
Collaborate with Analytics to build data-driven programs using Twilio Segment and other tools.
Continuously evaluate performance and use insights to optimize strategy and maximize expansion outcomes.

Requirements

What you’ll need

5+ years in growth marketing, with a focus on onboarding, cross-sell, upsell, and program management in a SaaS environment.
Comfortable using AI for execution across the campaign production process.
Hands-on experience with Marketing Automation tools is essential; familiarity with Twilio Segment or reverse ETL platforms is a plus.
Proven ability to design and execute omnichannel campaigns triggered by customer behavior and data signals.
Deep understanding of the customer lifecycle and how to surface relevant expansion opportunities.
Preference for individuals who are skilled in writing persuasive sales copy and leveraging behavioral and psychological principles to drive engagement and conversion.
Strong data-driven mindset, with a genuine interest in analyzing performance data, building pivot tables, and uncovering actionable insights.
Ability to independently analyze data, surface insights, and identify actions.
Skilled in managing complex, multi-team projects with precision and clarity.
Excellent communicator and collaborator across cross-functional teams.

Benefits

Comp & perks

Competitive pay
Generous time off
Ample parental and wellness leave
Healthcare
A retirement savings program
Participation in Twilio’s equity plan and corporate bonus plan

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

growth marketingonboardingcross-sellupsellprogram managementAI executionomnichannel campaignsdata analysismarketing automationpersuasive sales copy

Soft Skills

data-driven mindsetanalyzing performance dataproject managementcommunicationcollaborationindependent analysisinsight generationprecisionclarity