Senior Manager, Global Events – Event Strategy, Audience Engagement
Twilio
full-time
Posted on:
Location Type: Remote
Location: Remote • California, Connecticut, New Jersey, New York, Pennsylvania, Washington • 🇺🇸 United States
Visit company websiteSalary
💰 $128,560 - $188,900 per year
Job Level
Senior
Tech Stack
Tableau
About the role
- Develop and lead growth strategies that accelerate audience acquisition, attendance, and engagement across global and regional events.
- Partner with digital marketing, field, product marketing, DevNet, Twilio.org and sales to align demand generation programs to event growth goals.
- Create segmentation, targeting, and messaging frameworks that improve pipeline impact and event ROI.
- Establish and refine KPIs to drive predictable, scalable event growth.
- Own the development, structure, and quality of the agenda and content across global events, including keynotes, sessions, demos, customer stories, and thought leadership tracks in partnership with PMM.
- Collaborate with product marketing and executive teams to shape narratives aligned with business priorities and GTM initiatives.
- Lead end-to-end acquisition planning, including channel mix, messaging, creative alignment, landing pages, email journeys, and broader promotional strategies.
- Oversee the shared service functions that enable scalable global event execution, including registration platform, event website development, event technology tools, and analytics performance reporting.
Requirements
- 8+ years of experience in event marketing, audience acquisition, and campaign management or related fields, global event experience in B2B technology strongly preferred.
- Proven success leading event campaigns, multi-channel acquisition strategies and leading large-scale event content programs that enhance attendee experience and drive business outcomes.
- Strong storytelling skills with the ability to translate technical content into engaging messaging for multiple audiences.
- Strong analytical skills with the ability to translate insights into strategy and executive-level recommendations.
- Deep understanding of event technology platforms, digital experiences, data capture workflows, and operational infrastructure.
- Experience managing high-performing teams and cross-functional collaboration. Demonstrated success leading teams, managing stakeholders, and navigating matrixed organizations.
- Ability to operate at both strategic and tactical levels, with strong attention to detail and passion for excellence.
- Excellent communication, stakeholder management, and project management skills.
- Data-driven mindset with a focus on metrics, ROI, and continuous improvement.
- Proficiency with Salesforce, Tableau, Marketo, Swoogo and presentation tools (Google Workspace); SEO and content marketing experience a plus.
- Willingness to travel as needed for event planning and execution.
Benefits
- Health care insurance
- 401(k) retirement account
- Paid sick time
- Paid personal time off
- Paid parental leave
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
event marketingaudience acquisitioncampaign managementmulti-channel acquisition strategiesevent content programsdata capture workflowsoperational infrastructurestorytellinganalytical skillsmetrics
Soft skills
communicationstakeholder managementproject managementcross-functional collaborationattention to detailpassion for excellencestrategic thinkingtactical executionteam leadershipnarrative shaping