Senior ABM Manager, Expansion
Twilio
full-time
Posted on:
Location Type: Remote
Location: Remote • California, Connecticut, New Jersey, New York, Pennsylvania, Washington • 🇺🇸 United States
Visit company websiteSalary
💰 $114,600 - $168,500 per year
Job Level
Senior
Tech Stack
Tableau
About the role
- Directly align with the Existing Business sales team, Identifying and prioritizing target accounts for 1:1 and 1:few for expansion.
- Build and launch personalized multi-channel campaigns for target accounts (email, ads, direct-mail, landing pages, and events).
- Leverage account intelligence and intent data to inform targeting, messaging and campaign design.
- Be data-driven, monitoring campaign performance, optimizing programs, and providing actionable insights to sales on account engagement.
- Manage and execute persona-based ads for Existing Business accounts with a focus on impact and optimization.
- Track and report account-level engagement and progression through the funnel, and overall performance.
- Support and co-create expansion focused sales plays through personalized content and tactics.
- Own and execute 1:1 custom events and experiences designed to accelerate deals and deepen engagement with key decision makers.
Requirements
- 10+ years of experience in B2B Marketing, and 8+ years in an ABM related field.
- Proven track record of building and executing account-specific omnichannel campaigns that drive impact for new business.
- Experience in leveraging intent data, account intelligence, and personalization tactics for expansion.
- Skilled in orchestrating 1:1 and 1:few executive engagement experiences and custom events.
- Ability to use ABM and performance marketing tools (6sense, Marketo, Tableau, Looker, etc).
- Strong analytical skills with the ability to translate campaign data into actionable insights.
- Experienced in applying insights to optimize campaigns and familiar with MQA models.
- Demonstrated problem-solving skills focused on data-driven improvements and proactively removing roadblocks.
- Excellent communication and stakeholder management skills with both sales and marketing teams.
Benefits
- healthcare
- a retirement savings program
- paid sick time
- paid personal time off
- paid parental leave
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B MarketingABMomnichannel campaignsaccount intelligenceintent datapersonalization tacticscampaign optimizationdata analysisMQA modelsexecutive engagement
Soft skills
analytical skillsproblem-solvingcommunicationstakeholder management