Marketing Events Coordinator
Cradle
Senior Manager, Global Events – Experiential Flagship Events
Twilio
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Lead flagship event portfolio including annual user conference, Sales Kickoff, Sales Club, and other high-profile events; craft and execute a comprehensive event strategy to drive pipeline growth, accelerate customer experiences, increase adoption, and enhance brand awareness in the market
- Collaborate with cross-functional and regional teams across LATAM, EMEA, and APJ to ensure cohesive branding and messaging, tailoring events for local markets
- Manage event budgets, timelines, and vendor relationships to ensure seamless delivery and high-quality execution
- Lead and mentor a matrixed team of event professionals, fostering a culture of excellence, creativity and collaboration
- Drive awareness, customer adoption, demand conversion, and community engagement through innovative and compelling event experiences
- Use data and analytics to assess and evolve event programs and ensure they resonate with our audience
- Stay abreast of industry trends and incorporate best practices into event planning and execution
- Partner closely with product teams to align event content, product demos, and launches with the overall product roadmap and GTM strategy
- Collaborate with sales leaders to integrate pipeline generation, customer engagement, and partner relationships into the event strategy, ensuring events contribute to revenue goals
- Work with brand leaders to ensure all events align with Twilio’s brand identity and positioning
- Provide regular reporting on event performance, ROI, and impact on business objectives
Requirements
- 8+ years of experience in event management, with a focus on large-scale, global events as well as Internal Events including Sales Kickoffs and Sales Clubs
- Proven leadership experience, managing teams and cross-functional collaboration
- Strong communication and interpersonal skills, with experience working with C-level executives
- Demonstrated ability to manage event strategy, execution, and post-event analysis
- Experience working closely with product, sales, and marketing teams to align event goals with broader business strategies
- Ability to manage budgets, timelines, and vendor relationships effectively
- A strategic thinker with the ability to thrive in a fast-paced, dynamic environment
- Strong problem-solving abilities, with a proactive and solution-oriented mindset
- Ability to work independently as well as part of a team, collaborating effectively with colleagues from various departments
