Marketing Specialist – GTM, Growth
Packt
GTM Applications Analyst
Twilio
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇮🇳 India
Visit company websiteJob Level
JuniorMid-Level
About the role
- Act as a primary administrator and subject matter expert for key GTM sales tools (e.g., Sales Engagement Platforms, Revenue Intelligence tools, Sales Productivity tools etc.).
- Manage user access, permissions, and configurations within various sales applications to align with GTM strategies and segmentation.
- Monitor tool performance, identify areas for improvement, and new features to enhance sales team efficiency and effectiveness across the entire GTM funnel.
- Stay ahead of new sales technologies and trends, evaluating potential tools to enhance our current tech stack and support evolving GTM initiatives.
- Lead or support the implementation of new sales tools, ensuring smooth integration into the GTM workflow.
- Develop, implement, and enforce governance policies and best practices for new tool evaluation to avoid duplication of tools.
- Conduct regular audits to ensure usage and adoption of sales tools; develop plans for sunsetting tools as needed.
- Provide expert-level support to the sales team on effective use of GTM sales tools, troubleshooting issues, and offering guidance.
- Collaborate cross-functionally to identify and address process improvement areas, develop and document data management procedures.
- Create and maintain reports and dashboards to track sales tool adoption, usage, and impact on key GTM sales metrics.
Requirements
- Bachelor's degree in Business Administration, Marketing, Information Systems, or a related field.
- 2-5 years of experience in Sales Operations or Sales Support or GTM Operations, with a strong focus on sales technology.
- Ability to question the status quo and think outside the box
- Proven hands-on experience with process automation tools relevant to GTM workflows.
- Collaborate with Product & Program managers to determine where external tools can solve a business need
- Experience with other common GTM sales tools (e.g. LinkedIn Sales Navigator, Outreach.io, ZoomInfo, LeadIQ, Highspot, Gong.io, etc.) are highly desirable.
- Strong understanding of end-to-end GTM sales processes and methodologies.
- Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven recommendations that impact GTM strategy.
- Exceptional communication and interpersonal skills, with the ability to explain complex technical concepts to non-technical users.
- Detail-oriented with a strong commitment to data quality and governance.
- Proactive, self-starter with the ability to manage multiple projects simultaneously in a fast-paced environment.
- Proficiency in Microsoft Excel or Google Sheets for data manipulation and analysis.
- Multitask and prioritize responsibilities
Benefits
- Competitive pay
- Generous time off
- Ample parental and wellness leave
- Healthcare
- Retirement savings program
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
process automation toolsdata manipulationdata analysissales technologysales metricsGTM sales processesGTM methodologiesreport creationdashboard maintenancetool integration
Soft skills
analytical skillscommunication skillsinterpersonal skillsdetail-orientedproactiveself-starterproject managementcollaborationproblem-solvingcritical thinking
