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Business Development Representative – Digital Marketing, Strategic Accounts
#twiceasnice RecruitingBusiness Development Representative for a digital performance marketing leader. Focused on identifying and qualifying prospective strategic brand partners through high-volume outreach.
About the role
Key responsibilities & impact- Research target companies and strategic brand partners for outbound prospecting efforts
- Execute outbound prospecting through cold calling, email campaigns, and LinkedIn networking
- Build relationships with prospective partners across targeted industry verticals
- Qualify inbound and outbound opportunities and schedule discovery meetings for leadership
- Develop and maintain a pipeline of qualified partnership opportunities
- Conduct meaningful conversations with executive-level stakeholders
- Manage and update CRM records to ensure accurate tracking of prospect activity and engagement
- Research industry trends, competitor activity, and emerging market opportunities
- Collaborate with leadership to refine outreach messaging, sales materials, and prospecting strategies
- Track activity metrics and pipeline performance to support business growth initiatives
- Represent the company at trade shows, conferences, and client meetings
- Work independently to manage priorities, drive activity, and achieve performance goals
Requirements
What you’ll need- 2+ years of B2B sales experience within digital marketing is required
- Experience calling on mid-market or larger-sized organizations is required
- Experience with outbound prospecting, including cold calling & LinkedIn prospecting, is required
- Experience generating qualified opportunities through business development efforts is required
- Tech savvy, including CRM proficiency, is required
- Ability to travel 25% for trade shows, client visits, conferences & quarterly travel to PA is required
Benefits
Comp & perks- Medical
- Dental
- Vision
- Disability
- Life Insurance
- 401K w/ Match
- PTO
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B salesoutbound prospectingcold callingemail campaignsLinkedIn networkingpipeline managementCRM proficiencybusiness developmentactivity trackingsales materials development
Soft Skills
relationship buildingcommunicationindependenceprioritizationgoal achievementcollaborationqualifying opportunitiesexecutive-level engagementstrategic thinkingadaptability