Director of Packaging, Innovation

twelveNYC

Director of Packaging & Innovation at Twelve, developing innovative packaging for Target products. Overseeing creative execution, client presentations, and strategic product construction.

Posted 4/23/2026full-timeBrooklyn • New York • 🇺🇸 United StatesLead💰 $130,000 - $150,000 per yearWebsite

Tech Stack

Tools & technologies

Spark

About the role

Key responsibilities & impact

Drive forward-thinking innovative concepts that align with Target’s brand, customer, and seasonal strategies across categories and departments
Translate trends, materials, and manufacturing capabilities into actionable innovation pipelines
Push beyond incremental improvements—bring ideas that are distinct, ownable, and retail-relevant
Act as a creative visionary, not just a reviewer—partner closely with design and development teams to evolve ideas from concept through production
Ensure creative integrity holds through development, cost value engineering, and production constraints
Balance aesthetic ambition with real-world execution
Lead and deliver client presentations with a strong point of view and narrative across client executive teams
Elevate how concepts are designed, packaged, and presented to spark excitement and buy-in from Target buyers
Translate creative ideas into compelling storytelling that connect design, function, and commercial value to the Target DNA
Proactively bring ideas to the client and create whitespace opportunity
Create products with high sell thru value
Oversee structural packaging development concepts with a strong understanding of materials, dielines, and manufacturing processes
Guide teams toward smart product construction that delivers on both design intent and cost targets
Challenge assumptions and push for smarter, more efficient builds and forward thinking concepts
Lead with Sales Management team members to ensure concepts meet margin and pricing targets from the outset
Lead value engineering efforts without compromising the core creative idea
Understand trade-offs and make decisions that balance design, quality, and cost
Create products that sell within whitespace niche categories

Requirements

What you’ll need

8–12+ years in packaging, product development, and/or trend forecasting within retail, agency environments
Strong creative instincts with the ability to actively contribute to concept development
Proven ability to present and sell ideas to retail buyers or senior stakeholders
Deep understanding of packaging construction, product categories, development, and production processes
Experience working with overseas manufacturing partners
Strong commercial acumen—comfortable navigating costing, margins, selling and trade-offs
Ability to operate in a fast-paced, high-expectation client environment

Benefits

Comp & perks

Medical
Dental
Vision
Disability
Life
Mental Health Mondays: once a month our offices close globally (that's 12 additional days per year)
Generous Paid Time Off – Including your birthday, personal days, time-off around holidays.
Paid Parental Leave
Summer Fridays
Discretionary bonuses

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

packaging developmentproduct developmenttrend forecastingpackaging constructionmanufacturing processescostingmarginsproduct constructiondielinescreative concept development

Soft Skills

creative visionpresentation skillsstorytellingcollaborationclient managementproblem-solvingcommercial acumendecision-makinginnovationadaptability