Director of Product Marketing
Twelve Labs
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $176,000 - $233,800 per year
Job Level
Lead
About the role
- Create and evolve TwelveLabs' messaging frameworks and product positioning, then collaborate to transform them into inspirational stories that resonate. You'll build both the strategic foundation (our category position, differentiation, product-to-company narrative) and partner with teams to bring it to life through executive keynotes, customer spotlights, social moments, and thought leadership that positions video intelligence as a movement, not just technology.
- Develop messaging that speaks authentically to vastly different audiences: developers implementing APIs, government agencies evaluating video intelligence solutions, and media executives planning digital transformation. You'll create frameworks that maintain our core narrative while translating it into industry-specific language for Media & Entertainment, Government & Security, Technology, and emerging verticals.
- Lead end-to-end launch strategy and execution for model releases, API updates, and platform expansions. Creating comprehensive launch asset suites: technical whitepapers, demo videos, case studies, API documentation, executive summaries, sales enablement decks, and developer tutorials.
- Develop enterprise messaging frameworks that connect product capabilities to business outcomes: ROI models, efficiency gains, competitive advantages to create sales enablement materials that help enterprise teams sell video understanding infrastructure: pitch decks, demo scripts, objection handling, ROI calculators, and proof-of-concept guides.
Requirements
- 8+ years in Product Marketing, with at least 3 years marketing technical products (APIs, developer tools, AI/ML platforms, or infrastructure)
- Proven storytelling ability: Demonstrated ability to create narratives that inspire and resonate emotionally, not just explain. You've created work that generated engagement: customer stories, brand campaigns, executive thought leadership, or social content that people actually shared and remembered
- Multi-audience fluency: Demonstrated success creating messaging that resonates with both technical (developers, engineers, researchers) and business (executives, decision-makers) audiences
- Launch track record: Led successful product launches for technical products with measurable impact on awareness, adoption, and pipeline
- Technical aptitude: Ability to quickly understand AI/ML concepts, read research papers, understand API documentation, and engage credibly with engineering teams (you don't need to code, but you need to speak the language)
- Narrative instinct: Natural storyteller who can find the human angle in technical features, the strategic insight in benchmarks, and the aspiration in infrastructure
- Startup velocity: Comfortable with ambiguity, rapid iteration, and wearing multiple hats you thrive in 0-to-1 environments where you define the playbook
- Strongly Preferred: Enterprise marketing experience, particularly selling to technical buyers (CTOs, VPs Engineering) and business buyers (COOs, Product leaders) simultaneously
- AI research literacy: Can read and synthesize insights from academic papers (CVPR, NeurIPS, etc.) into market positioning
- Experience marketing in competitive categories where differentiation requires nuance (not just "we're faster and cheaper")
Benefits
- An open and inclusive culture and work environment.
- Work closely with a collaborative, mission-driven team on cutting-edge AI technology.
- Full health, dental, and vision benefits
- Extremely flexible PTO and parental leave policy. Office closed the week of Christmas and New Years.
- VISA support (such as H1B and OPT transfer for US employees)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Product MarketingAPI documentationAI/ML platformsTechnical whitepapersSales enablement materialsROI modelsCompetitive advantagesCase studiesDemo videosDeveloper tutorials
Soft skills
Storytelling abilityMulti-audience fluencyLaunch track recordTechnical aptitudeNarrative instinctStartup velocityComfort with ambiguityRapid iterationCollaborationEngagement generation