Tutors Participações

Customer Success Manager

• Plan and execute CRM campaigns across channels such as email, push, SMS, WhatsApp, and others.
• Develop automated communication flows focused on activation, retention, and re-engagement.
• Create and update audience segmentations based on behavior, profile, and the customer journey.
• Build integrated reports combining CRM and lead-generation sources.
• Monitor CRM KPIs (open rates, clicks, conversions, churn, LTV, etc.).
• Conduct A/B tests and perform continuous optimization of campaigns and flows.
• Work collaboratively with Product, BI, Marketing, and Technology teams.
• Ensure governance and integrity of customer data.

CRM Analyst