Head of CRM, Retention Lead – D2C

Turnover Recruitment

Head of CRM strategically developing retention for an established D2C brand. Focusing on sustainable growth with a cross-functional team in a fully remote role.

Posted 8/2/2026full-timeRemote • 🇩🇪 GermanySenior💰 €85,000 - €130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM and Retention strategies, focusing on data-driven optimization and customer journey design. Proven leadership in cross-functional collaboration and team development within D2C and E-Commerce environments.

Highest-signal resume keywords

CRM Strategy DevelopmentCustomer Journey OptimizationData-Driven Decision MakingLeadership ExperienceGerman Language Proficiency (C1/C2)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRMLifecycle MarketingKPI AnalysisCustomer RetentionCampaign DevelopmentData AnalysisStrategic ThinkingExecution Skills

Soft Skills

Cross-Functional CollaborationTeam Development

Industry Keywords

D2CE-CommerceSubscription EnvironmentsConsumer BrandsHealth ProductsBeauty Products

About the role

Key responsibilities & impact

Provide functional and disciplinary leadership for a CRM and Retention team.
Responsible for developing the CRM and lifecycle strategy with a focus on sustainable growth and customer retention.
Analyze relevant KPIs and derive data-driven optimization measures across the entire customer lifecycle.
Design and optimize automated customer journeys across multiple CRM channels.
Work closely with Performance Marketing, E‑Commerce and Product teams to continuously improve the customer experience.
Prioritize projects and resources and promote an autonomous, data-driven way of working within the team.

Requirements

What you’ll need

Several years of experience in CRM, Retention, or Lifecycle Marketing, plus initial or several years of leadership experience.
Experience in D2C, E‑Commerce, or subscription environments, ideally with products that require explanation (e.g., supplements, health, beauty, or consumer brands).
Strong understanding of relevant CRM and retention KPIs and a data-driven approach to work.
Experience developing and optimizing customer journeys and CRM campaigns.
Strategic thinking combined with a hands-on mindset and strong execution skills.
Enjoys cross-functional collaboration and developing teams.
Excellent German skills (C1/C2) and good English skills.

Benefits

Comp & perks

100% remote within Germany