Field & ABM Marketing Manager

Turbo Law

Field & ABM Marketing Manager owning events and account-based marketing strategies for legal AI company. Collaborating with Sales to drive qualified leads and partnership opportunities.

Posted 7/22/2026full-timeAtlanta • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B marketing with a focus on event management and account-based marketing strategies. Proven ability to build partnerships within legal networks and associations while effectively measuring and reporting on pipeline metrics.

Highest-signal resume keywords

B2B Marketing ExperienceEvent ManagementAccount-Based Marketing (ABM)GTM Tooling ProficiencyPipeline Metrics Reporting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event CoordinationPipeline SourcingMeeting BookingAccount-Based ProgramsMulti-Touch Campaigns

Soft Skills

Relationship BuildingOrganizational SkillsCollaboration with SalesAdaptability

Tools & Technologies

ClayApolloHubSpotAttioAI Tools

Industry Keywords

LegaltechInsurtechRegulated IndustrySponsorshipsMember Programming

Tech Stack

Tools & technologies

Apollo

About the role

Key responsibilities & impact

Own the conference motion end-to-end across defense-bar, carrier, and industry events: pre-event targeting and meeting-setting, on-site coordination, on-site events, and the follow-up that converts.
Build partnerships with the legal networks and associations that host these events — sponsorships, speaking slots, and member programming that make us a fixture in the community, not a visitor.
Every event carries a number: meetings booked, pipeline sourced, cost per opportunity.
Build and run account-based programs against our named ICP firms and target carriers.
Orchestrate multi-touch plays — event, direct mail/gifting, targeted paid, and sales touches — sequenced against named accounts with the Sales team.
Keep the outbound engine fed: build and enrich target lists (Clay, Apollo), write and iterate sequences, and produce enablement assets. Horsepower behind the outreach, not the dials themselves.

Requirements

What you’ll need

6–10 years in B2B marketing with deep field/event and ABM experience
You've built relationships with the networks and associations your buyers belong to, and turned them into repeatable pipeline channels.
You think in named accounts and run events like pipeline engines.
You run on numbers: sourced pipeline, meetings booked, cost per opportunity — and you report them straight, whether the program worked or not.
You partner closely with sales and know how to make their outreach land.
You're handy with GTM tooling (Clay, Apollo, HubSpot/Attio), work fluently with AI as a daily operating mode, and you're low-ego, organized, and fast.
(Bonus) Legaltech, insurtech, or regulated-industry exposure.

Benefits

Comp & perks

Competitive base + OTE + early-stage equity + benefits
Full health, dental, and vision coverage
Direct access to frontier models and budget to experiment