Tuff

Growth Marketing

• At Goodway Group, Growth Marketers are strategic problem-solvers who look holistically at a client’s business, identify the bottlenecks preventing growth, and design data-driven experiments that unlock results.
• Manage a team of channel experts, lead client relationships, and own growth roadmaps that deliver measurable impact.
• Diagnose a client’s current growth performance, identify bottlenecks, and implement innovative improvements.
• Manage multiple client accounts and partner with channel specialists (SEO, paid media, content, CRO, analytics, etc.) to execute growth roadmaps.
• Develop and implement a structured testing framework to collect data, analyze performance, and drive continuous improvements.
• Communicate experiment roadmaps and results to clients, translating data into actionable insights.
• Contribute to internal process improvements, helping refine how Tuff delivers client growth.

Growth Strategist