Director – Media and Demand Generation
Tubi
full-time
Posted on:
Location Type: Hybrid
Location: Los Angeles • California • United States
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Salary
💰 $135,100 - $193,000 per year
Job Level
About the role
- Build, mentor, and scale a high-performing consumer marketing team
- Guide media investment strategies mapped to full funnel marketing KPIs
- Own research, planning, and execution stages for online and offline channels
- Build and manage relationships with media agency partners
- Work with digital TV platform partners to drive business outcomes
- Lead creative testing and optimization
- Help develop broader measurement strategy
- Stay ahead of industry trends in technology and measurements
- Be personally invested in the usage of AI tools
Requirements
- 10+ years of relevant experience
- In house marketing leadership experience
- In-Platform experience with media buying suites
- Technical media operations knowledge
- Deep expertise in highly quantitative environments
- Proven ability to work cross functionally
- Experience with B2B Demand generation is a plus
- Familiarity with MMM, MTA, or advanced measurement frameworks is a plus
Benefits
- Medical, dental, vision insurance
- 401(k) plan
- Paid time off
- Annual discretionary bonus
- Long-term incentive plan
- Flexible time off policy
- Generous Parental Leave Program
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
media investment strategiesonline channelsoffline channelscreative testingoptimizationmeasurement strategymedia buying suitestechnical media operationsB2B demand generationadvanced measurement frameworks
Soft skills
mentoringrelationship managementcross-functional collaborationleadershipstrategic planningteam buildingcommunicationadaptabilityproblem-solvingindustry trend awareness