TryHackMe

Growth Marketer – B2B

TryHackMe

full-time

Posted on:

Location Type: Remote

Location: United Kingdom

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Tech Stack

Cyber Security

About the role

  • Execute and optimise B2B growth programs to drive qualified pipeline, customer acquisition, expansion and cross-sell opportunities.
  • Support demand generation across account-based and segment-based campaigns, outbound-assisted growth motions, and product-led and content-led acquisition paths.
  • Partner with Sales to align targeting, messaging, and activation strategy.
  • Support customer marketing initiatives that drive product adoption, upsell and expansion, retention and advocacy.
  • Activate existing customers through campaigns and programs; support customer storytelling, case studies, and advocacy initiatives.
  • Help translate customer insights into scalable growth programs.
  • Support GTM execution for new B2B offerings and launches, including campaign setup and optimisation, channel execution and experimentation, performance tracking and iteration.
  • Collaborate with Product Marketing and Brand to ensure GTM messaging is effectively deployed across growth channels.
  • Track and report on growth performance across B2B initiatives: pipeline contribution, conversion and velocity, program effectiveness. Ensure programs are measurable and tied to clear business outcomes; share insights and recommendations across Growth, Sales, and Marketing leadership.

Requirements

  • 3–6 years experience in B2B growth marketing or demand generation, ideally in SaaS or technology.
  • Hands-on experience executing and optimising B2B growth programs.
  • Strong understanding of B2B funnels, Sales-assisted and product-led motions.
  • Experience partnering closely with Sales and Customer Marketing teams.
  • Data-driven mindset with comfort analysing performance and running experiments.
  • Strong communication and collaboration skills.
  • Experience in high-growth or scale-up environments.
  • Experience supporting customer expansion or lifecycle marketing programs (Preferred).
  • Exposure to account-based marketing or segmentation strategies (Preferred).
  • Familiarity with cybersecurity, technical, or developer-focused products (Preferred).
Benefits
  • 100% Remote – Work from anywhere with at least 6 hours’ overlap with UK time.
  • Flexi Time – Choose your own hours with a minimum 4-hour overlap with the UK working day (8am–6pm).
  • Tools – A dedicated work laptop + accessories you need.
  • Swag Pack – Start your TryHackMe journey with branded swag.
  • Personal Development – £2,500 annual training budget for certifications and more.
  • Company Retreat – Annual retreat, fully paid for by TryHackMe.
  • Lunch on Us – We’ll cover your lunch order during recurring company virtual lunches.
  • Health Insurance – Provided if public healthcare isn’t available in your country.
  • Enhanced Maternity & Paternity – Above statutory requirements.
  • 401k / Pension – Easy retirement saving with company contributions.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B growth marketingdemand generationcampaign setupperformance trackingcustomer expansionlifecycle marketingaccount-based marketingsegmentation strategiesdata analysisproduct-led acquisition
Soft Skills
communicationcollaborationdata-driven mindsetcustomer storytellinginsight sharingstrategic alignmentcustomer advocacyprogram optimisationcross-functional teamworkproblem-solving