Head of Marketing

Truv

Head of Marketing at Truv leading demand generation efforts to transform awareness into revenue. Collaborating cross-functionally while building, mentoring, and scaling a marketing team.

Posted 7/7/2026full-timeRemote • 🇺🇸 United StatesLead💰 $185,000 - $230,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in B2B SaaS marketing with a focus on full-funnel demand generation and product-led growth strategies. Proven ability to lead cross-functional teams, optimize marketing funnels, and leverage analytics for data-driven decision-making.

Highest-signal resume keywords

B2B SaaS MarketingDemand GenerationProduct-Led Growth (PLG)Analytics & OptimizationTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand Generation StrategiesConversion OptimizationMQL/PQL ScoringOnboarding FlowsData-Driven Funnel OptimizationAttribution ModelingMarketing AutomationCoding for Marketing ToolsCRM (HubSpot)Analytics Dashboards

Soft Skills

LeadershipCross-Functional CollaborationAnalytical Mindset

Tools & Technologies

HubSpotClayGitHubClaude Code

Industry Keywords

Fintech MarketingVerification SolutionsLending WorkflowsRevenue GrowthField and Digital Revenue Pipelines

About the role

Key responsibilities & impact

Full-Funnel Demand Generation: Craft multi-channel strategies (ABM, paid media, content, webinars, events, partnerships, email, SEO) that scale both field and digital revenue pipelines.
PLG Strategy & Execution: Drive self-serve onboarding, trial sign-ups, usage-based growth, and product-qualified leads conversion. Build cadence and channels to accelerate free-to-paid conversion.
Messaging & Positioning: Collaborate with Product Marketing to refine Truv's positioning, highlighting real-time data, borrower empowerment, GSE alignment, and efficiency in lending workflows.
Cross-Functional Collaboration: Align marketing with Sales, Product, RevOps, and Customer Success to optimize funnel flows from awareness to revenue.
Analytics & Optimization: Monitor critical KPIs: MQLs, PQLs, SQLs, conversion rates, CAC, ROI, and leverage data to continually iterate and scale marketing impact.
Team Leadership & Enablement: Build, mentor, and scale a high-performing team across demand, product marketing, content, and growth engineering.
Budgeting & Forecasting: Manage marketing budgets, forecast pipeline impact, and deliver transparent results to executive leadership.

Requirements

What you’ll need

10+ years of experience in B2B SaaS marketing, including leading demand generation and PLG initiatives.
Has carried a quota and comes from a BDR or Sales background, with a revenue-owner's mindset toward pipeline and results.
Proven track record scaling marketing motion from early-stage inbound pipeline to enterprise and self-serve revenue growth.
Hands-on experience with PLG playbooks, driving growth with usage-based models, onboarding flows, and conversion optimization.
Deep expertise in marketing tech stack: CRM (HubSpot), MQL/PQL scoring, automation and enrichment tools (Clay), analytics dashboards, and heavy use of Claude Code in day-to-day workflows.
Comfortable writing code to build marketing tooling, automations, and experiments (vibe coding is fine) and working in GitHub.
Strong analytical mindset; proven experience in data-driven funnel optimization and attribution modeling.
Exceptional leadership skills with a history of building cross-functional teams and enabling SDR/BDR alignment.
Experience marketing fintech or verification solutions to financial institutions or lending verticals preferred.

Benefits

Comp & perks

Fully remote
Competitive salary and equity package
Health, dental, and vision insurance
401(k)
Flexible time off
Work with cutting-edge technology and innovative customers
Opportunity to shape the future of financial data access