TrustYou

Senior Director, Field Marketing – EMEA

TrustYou

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇩🇪 Germany

Visit company website
✨ AI Apply
Apply

Job Level

Senior

About the role

  • Pipeline and Revenue Accountability: Directly accountable to the Regional VP of Sales for delivering a specific, commercially-agreed percentage of the regional sales pipeline (e.g., 30% of New Opportunities).
  • Sales Alignment & Partnership: Serve as the strategic marketing partner to the Regional VP of Sales. Attend weekly sales meetings and monthly forecast calls to ensure marketing activities are directly supporting the sales cycle and revenue targets.
  • Account-Based Marketing (ABM): Identify key strategic accounts and hotel groups in the region and execute targeted, personalized ABM campaigns in partnership with regional sales leaders.
  • Demand Generation: Design, manage, and execute localized, region-specific campaigns (landing pages, digital ads, email nurture, local PR) using the brand guidelines and core assets provided by Global Marketing.
  • Field Events & Sponsorships: Own all regional trade shows, customer events, and proprietary webinars. Manage event logistics, drive attendance, and ensure aggressive lead follow-up with the sales team.
  • Tailored Content: Create regional and adapt and translate global content (case studies, presentations) for local market relevance, including incorporating regional customer success stories and using local industry terminology.
  • Budget Discretion: Manage the regional marketing budget with clear authority to allocate funds for local media, events, and campaigns that best suit the regional market dynamics, while adhering to the dotted-line oversight of the VP Global Marketing.
  • Performance Monitoring: Track and report on regional campaign performance, lead quality, conversion rates, and ROI to both the Regional VP of Sales and the VP Global Marketing.
  • Market Feedback Loop: Act as the voice of the region, gathering competitive intelligence, customer pain points, and product feedback, and channeling these insights back to the Global Marketing and Product teams for continuous strategy refinement.

Requirements

  • 10+ Years in B2B Marketing: With a minimum of 5 years in SaaS Field Marketing or Regional Marketing (leadership) specifically within Europe/EMEA.
  • Hospitality Industry Expertise & Network: Deep understanding of the EMEA hospitality landscape. Knowledge of regional hotel dynamics is critical.
  • Sub-Region Management: Proven experience managing marketing strategy across the "Big 3" European markets (UK, Germany, France) as well as emerging markets in the Middle East or Eastern Europe.
  • Sales-Embedded Experience: Previous experience reporting into or working very closely with Sales leadership. Comfortable being measured on a Quota rather than just MQLs.
  • Data-Driven Methodology: Mastery of CRM (Salesforce) and Marketing Automation. Ability to analyze pipeline velocity differences between regions.
  • ABM Proficiency: Experience utilizing ABM tools to target specific European enterprise accounts.
  • Language Skills: Fluency in English is mandatory. Business fluency in a second major European language—specifically German or French—is a significant advantage and highly preferred.
  • Regulatory Knowledge: Strong working knowledge of GDPR and data privacy regulations regarding marketing in EMEA.
  • Commercial Acumen: Think like a salesperson. You understand that "Brand Awareness" is only valuable if it eventually leads to Revenue.
  • Cultural Agility: The ability to switch gears instantly—managing a pragmatic, data-heavy presentation for a German audience in the morning, and a relationship-based networking event for UK clients in the afternoon.
  • Willingness to travel
Benefits
  • Working in a global, diverse, and collaborative team
  • Flexible working hours allowing you the freedom to shape your work-life
  • Remote-friendly environment
  • On-going career development, training, and coaching
  • Six days for learning & development
  • Celebrate in style at our team events (in-person and virtually)
  • Social benefits and perks based on location

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B MarketingSaaS Field MarketingAccount-Based Marketing (ABM)Data AnalysisCRMMarketing AutomationCampaign ManagementLead GenerationPerformance MonitoringBudget Management
Soft skills
Sales AlignmentCommercial AcumenCultural AgilityStrategic ThinkingCommunicationCollaborationAdaptabilityLeadershipCustomer FocusNetworking