VP, Growth and Revenue – Marketing

Trustwell

VP leading revenue marketing for Trustwell, whose software supports food-industry compliance, traceability, labeling, and recalls. Driving pipeline, ARR, expansion, and cross-sell growth through data-driven campaigns.

Posted 8/6/2026full-timeRemote • 🇺🇸 United StatesLead💰 $175,000 - $185,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated revenue marketing strategies, with a strong focus on demand generation, lifecycle marketing, and performance optimization. Proficient in leveraging marketing technology ecosystems, including HubSpot and Salesforce, to drive pipeline growth and enhance customer acquisition strategies.

Highest-signal resume keywords

Demand GenerationLifecycle MarketingMarketing AutomationAttribution ModelsB2B SaaS Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Revenue MarketingPipeline ManagementCampaign OptimizationPerformance MarketingData-Driven ReportingPaid Media StrategyCross-Sell StrategiesUpsell StrategiesFunnel OptimizationExecutive Dashboard Development

Soft Skills

Analytical SkillsCommunication SkillsCross-Functional LeadershipExecutive PresenceGrowth Mindset

Tools & Technologies

HubSpotSalesforce6senseMarketing Automation PlatformsBusiness Intelligence PlatformsAI-Enabled Marketing Tools

Industry Keywords

B2B MarketingSaaS MarketingAccount-Based MarketingFood TechnologySupply Chain Software

About the role

Key responsibilities & impact

Develop and execute Trustwell's integrated revenue marketing strategy aligned with corporate growth objectives
Own marketing-generated and marketing-influenced pipeline goals, conversion metrics, and revenue performance
Build scalable demand generation programs across target industries, buyer personas, and customer segments
Develop lifecycle marketing programs that generate customer expansion, cross-sell, and upsell opportunities
Lead integrated, multi-channel campaigns across paid media, email, webinars, field marketing, ABM, partner marketing, digital channels, and outbound support
Partner with Product Marketing, Customer Marketing, Digital Experience, Creative, Sales, Customer Success, Account Management, and Revenue Operations
Forecast marketing-sourced pipeline and optimize performance against quarterly and annual growth targets
Own the marketing technology ecosystem, including HubSpot, lead scoring, segmentation, campaign execution, lifecycle management, and automation
Partner with Revenue Operations on Salesforce, reporting, data quality, attribution, and funnel visibility
Leverage AI and automation to improve campaign execution, personalization, and operational efficiency
Develop executive dashboards connecting marketing investments to pipeline, revenue, and ROI
Establish attribution models and optimize campaigns, paid media, nurture programs, and conversion funnels
Present marketing performance, strategic recommendations, and business insights to executive leadership and the Board
Increase pipeline, conversion rates, ARR contribution, expansion and cross-sell pipeline, paid media efficiency, and adoption of complementary Trustwell solutions

Requirements

What you’ll need

10+ years of progressive B2B marketing experience, including at least 5 years leading demand generation or revenue marketing
Proven success building scalable revenue marketing organizations that deliver pipeline and revenue growth
Experience developing lifecycle marketing strategies driving customer expansion, cross-sell, and upsell in B2B SaaS
Deep expertise in demand generation, paid media, marketing automation, ABM, lifecycle marketing, funnel optimization, and performance marketing
Strong understanding of modern B2B SaaS buying journeys and customer acquisition strategies
Experience building attribution models, executive dashboards, and data-driven reporting frameworks
Exceptional analytical skills translating performance data into strategic business decisions
Experience managing HubSpot, Salesforce, 6sense, and modern analytics tools
Strong financial and operational discipline, including budget and investment allocation
Outstanding communication, executive presence, and cross-functional leadership skills
Demonstrated success partnering with Sales, Customer Success, Product Marketing, and Revenue Operations
Growth mindset with passion for experimentation, continuous optimization, AI innovation, and measurable outcomes
Bachelor's degree in Marketing, Business, Communications, or related field required
Experience in B2B SaaS or enterprise technology marketing
Experience with HubSpot Marketing Hub and Salesforce CRM
Experience with marketing attribution and business intelligence platforms
Expertise in paid media strategy and optimization
Experience leading Account-Based Marketing programs
Experience with AI-enabled marketing tools and automation platforms
Experience in food technology, supply chain software, compliance, or enterprise SaaS preferred
Acceptable background and references required upon conditional offer

Benefits

Comp & perks

Full healthcare benefits, including medical, dental, and vision
Supplemental benefits, including STD, LTD, HSA, 401k, etc.
Responsible Time Off (PTO) + Holiday Pay
Competitive Compensation + Bonus
Annual bonus of up to 10%
Participation in the company equity program
Growth opportunities
Accommodation support during the employment process