Director, Demand Generation
Trustmi
full-time
Posted on:
Location Type: Remote
Location: United States
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Job Level
Tech Stack
About the role
- Own pipeline targets (marketing-sourced and marketing-influenced) and forecast demand contribution.
- Design and execute an enterprise-focused demand generation and ABX strategy aligned to ICPs, buying committees, and revenue goals.
- Operate as a hands-on builder, personally driving campaign execution, testing, optimization, and performance analysis.
- Partner tightly with Product Marketing and Content leads to translate positioning, messaging, and launches into effective demand programs.
- Collaborate closely with Content Marketing to define themes, formats, and distribution strategies that drive engagement and conversion.
- Work day-to-day with SDR leadership to align campaigns, events, messaging, routing, follow-up motions, dashboards, and feedback loops.
- Partnering with product marketing and content to ensure message consistency, manage digital demand performance across website conversion and buyer journeys, paid media (search, social, targeted programs) and email and nurture programs.
- Define and track clear success metrics (pipeline, conversion rates, CAC signals, velocity, engagement). Partner with RevOps on attribution, reporting, and funnel visibility.
- Build and run field marketing programs in close alignment with Sales (regional events, exec dinners, small events, and account-focused activations). Establish community-building motions (customer, practitioner, or partner-led) that reinforce credibility, trust, and long-term engagement.
- Partner with the alliances/partner team to create co-marketed campaigns, webinars, and field programs that drive sourced and influenced pipeline.
- Develop repeatable field + partner programs that can scale as the sales org grows.
- Develop and scale webinars, virtual events, and executive programs that engage senior buyers and champions.
Requirements
- 8–12+ years of B2B demand generation experience, ideally in cybersecurity, fintech, or enterprise technology.
- Proven experience driving pipeline in a sales- and partner-led GTM motion.
- Proficient with Hubspot, SFDC, ZoomInfo, Outreach, Gong, WordPress, Google Analytics and AI-based marketing technologies.
- Operate as a player-coach initially with field marketing direct report, with the opportunity to hire and scale a high-performing demand team over time.
- Strong analytical mindset with comfort using data to prioritize, optimize, and tell a clear performance story.
- Experience operating in early-stage or high-growth environments where ambiguity is the norm.
- Collaborative, low-ego operator who builds trust with Sales and cross-functional partners.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationABX strategycampaign executionperformance analysissuccess metricspipeline managementconversion rate optimizationfield marketing programspartner marketingwebinar development
Soft skills
collaborationanalytical mindsettrust buildingplayer-coachlow-ego operationcommunicationleadershipadaptabilitystrategic thinkingengagement