Lead Copywriter

TruStage

Lead Copywriter shaping creative strategy and execution for marketing at TruStage. Guiding projects that drive actions and align with brand goals.

Posted 6/14/2026full-timeMadison • Wisconsin • 🇺🇸 United StatesSenior💰 $93,100 - $139,700 per yearWebsite

About the role

Key responsibilities & impact

Leads creative development of marketing and communications strategies that align with brand and audience goals
Develops concepts (design), based upon strategic inputs, that meet defined objectives
Uses rationale to present creative concepts and can defend work based upon strategy inputs
Has an in-depth understanding of B2B2C audience and brand drivers and develops creative that drives business results
Leads small scope copy based creative projects from inception to completion
Leverages an in-depth understanding of product benefits to develop compelling creative that drives action
Takes complex product information and creates simplified and easily digested (design)
Ensures alignment with brand, product, production, and compliance standards
Maintains defined standards and voice
Recruits, mentors, and trains (designers) on brand standards and voice
Completes and leverages departmental direct response best practices training

Requirements

What you’ll need

Bachelor’s degree in Business, Marketing or equivalent work experience
Advanced degree preferred
7 years of experience in a direct response consumer marketing business or agency environment
Strong knowledge of creative process in the delivery of marketing materials and programs
Superior copywriting skills
Strong command of grammar and punctuation
Proven ability to collaborate with cross functional teams
Strong attention to detail

Benefits

Comp & perks

medical
dental
vision
employee assistance program
life insurance
disability plans
parental leave
paid time off
401k
tuition reimbursement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

copywritingcreative developmentmarketing strategiesdesign conceptsdirect response marketingB2B2C audience understandingbrand alignmentproduct benefits analysisproject managementbest practices training

Soft Skills

collaborationattention to detailmentoringcommunicationdefending creative workstrategic thinkingleadershiptrainingsimplification of complex informationcreative problem solving

Certifications

Bachelor’s degree in BusinessBachelor’s degree in MarketingAdvanced degree (preferred)